Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 205
- Years Active
- 2020 - 2025
Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani
My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped br…
Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson
My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment …
Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost
My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organiza…
Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II
My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast…
Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir
My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker.
As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches a…
Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers
My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami,…
Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy
My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organiz…
Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser
My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built …
Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg
My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estat…
Episode #117 “Utilize experts to assist you with your marketing efforts."
My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiv…
Episode #116 “Dial into your essential leading indicators to drive success."
My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marke…
Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection.
My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions archit…
Episode #114 “Time is the most precious asset we have.” W/ Barbara Turley
My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of th…
Episode #113 “Mentality is key: you have to be all in and do what it takes to win." W/ A.T.
My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was …
Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming
My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articl…
Test. Optimize. Scale. #111 “If you want to scale, niche a service, and niche an industry.” w/ Jody Grunden
My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered …
Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers
My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an…
Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett
My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing M…
Test. Optimize. Scale. #108 “Marketing is an activity that helps a business facilitate a trade.” W/ Stæven Frey
My guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company wit…
Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov
My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud imp…