Tag Lab
Tag Lab hosts exciting and engaging conversations with those who thrive on personal, professional and community driven growth underpinned by digital and tech.
A brand new episode will be released every Wednesday.
- Update frequency
- every 11 days
- Average duration
- 32 minutes
- Episodes
- 80
- Years Active
- 2022 - 2025
#20 - ADWorld Experience: Tag Digital’s Perspective
Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!
The layout of the event stood out to us, it is driven by storytelling and experiences with real-l…
#19 - What Happened at DigitX New York?
If you missed DigitX New York, don't worry... Join Head of Growth, Nicola, Growth Team Manager, Karolina, and Steph, Marketing Manager, to get the 30 minute snapshot into the content from Meta, TikTo…
#18 - Get Ready for DigitX New York by Tag Digital
Tag Digital are coming to New York!
Come and have some fun the team at DigitX, with speakers from TikTok, Meta and Google, followed by delicious food and drinks.
Listen now to find out what to expec…
#17 - Should we be worried about the cookieless future?
Google delays removal of third-party cookies in Chrome through 2024.
Conall, Jamie, and Steph discuss the impact the deprecation of cookies will have on event organisers and their campaigns.
Listen…
#16 - 5 Facebook Ad Types That You Can’t Miss
Cara and Jonny share 5 Facebook ad types that you should utilise when running your event marketing campaigns. They include best practices for each ad type to ensure you make the most of your campaign…
#15 - How to Use Visitor Promotion Campaigns to Successfully Market Your Events
Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure event …
#14 - How to Boost Your Event Marketing Campaign Performance
Ashley, Head of Paid Media, and Jamie, Paid Media Team Lead, talk more about what features are working well across the Google and Microsoft campaigns we are running for event organisers right now. He…
#13 - Utilising Video in Your Event Marketing Campaigns
Alex Velinov, Chief Technology Officer at Tag Digital, tells us why all event marketers need to include video in their marketing mix. He shares YouTube strategies that are available beyond the standa…
#12 - TikTok Advertising: What You Need to Know
With over 3 billion downloads and 1.8 million monthly users by end of 2022, here's what you need to know about advertising on TikTok right now.
#11 - The Top 5 Mistakes People Make When Setting up Ad Campaigns
Are these mistakes you are making when running your marketing campaigns across paid social? Kirsty, Steph and Jonny pick our the top 5 mistakes they see when they pick up clients' accounts.
#10 - Digital Marketing: A More Sustainable Way to Promote Your Events
Jamie sits down with Maya Mhatre from Reset Connect to discuss how event organisers can adapt their marketing strategy in order to become more sustainable.
#9 - Integrating SEO and Paid Media Marketing with Alex Wright
Alex Wright, Performance Marketing Director at Clicky Media, joined us to chat about integrating your paid campaigns with organic. What can you do to improve your marketing strategies and achieve com…
#8 - Why Event Marketers Really Can’t Ignore Video Anymore
Video will drive over 82% of all web traffic in 2022 (Cisco). Alex Velinov, Chief Technology Officer at Tag Digital, shares tips for how you can utilise video marketing right now - organic and paid. …
#7 - A Guide to LinkedIn Ads in 2022
Senior Paid Social Manager at Tag Digital, Jess Mowat, shares top tips for utilising LinkedIn ads right now. Find out more about the benefits of LinkedIn for advertising, utilising Spotlight Ads and …
#6 - The Power of Digital
What can paid media deliver for your events? Jonny, Jamie and Steph help you to understand why people are spending more on digital and how to utilise digital for event promotion.
#5 - Laura Davidson: What to expect from DigitX by Tag Digital, Live at Expo, Dubai
What should attendees expect from DigitX by Tag Digital, Live at Expo, Dubai? 30 March | Tag Digital host DigitX, their exclusive event for event and marketing professionals, at the UK Pavilion, Expo…
#4 - From the Exhibitor’s Point of View
The Tag Digital Growth Team share their upcoming event plans for 2022 and what they value as an exhibitor ranging from sponsorship opportunities to seamless lead collection process. How do Tag Digita…
#3 - Community at the Heart of Everything with Matt Coyne
Digital Director for Raccoon Events and founder of Waves Connects, Matt has over 15 years of experience working in the events and exhibitions industry with a broad knowledge of organising, design, di…
#2 - Applying Behavioural Economics to Event Promotion
"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate c…
#1 - The Latest Digital Marketing Innovations for Events
What do we think about Facebook becoming Meta? Should you be using LinkedIn event ads? Why do Lead Gen campaigns work better on LinkedIn? What are YouTube bumper ads? These are only some of the quest…