Swearing By It
Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
- Update frequency
- every 6 days
- Average duration
- 41 minutes
- Episodes
- 28
- Years Active
- 2025
Getting Reflective and Being Deeply Honest: Why We Need to Open Up
If you were watching a film of your life right now, what would you be screaming at the TV for the main character (aka you) to change, do, or stop ignoring?
In this week’s episode, Audrina and Sydney r…
The Power of a Healthy Mindset: Finding Balance in Entrepreneurial Life
What happens when life is moving at full speed and you’re expected to manage running a business amidst the chaos?
In this week’s episode, Sydney and Audrina delve into the real challenges they’ve exp…
A Day in the Life – What It Actually Looks Like to be an Entrepreneur
What does it really mean to be an entrepreneur? It’s not the lavish lifestyle you might think—Spoiler: it’s a whole lot messier.
In this week’s episode, Audrina and Sydney dive into what their days a…
Is Entrepreneurship Worth It?
What made you start your own business, and what keeps you going? Is this whole thing even worth it?
In today’s episode, Sydney and Audrina explore the circumstances that led them toward entrepreneurs…
Sydney's Story: Entrepreneurship | It Runs In The Family
Do you ever stop and think about how all your past decisions led you to where you are now?
In Part Two of this episode, Sydney and Audrina continue their discussion on how their choices have shaped th…
Audrina's Story: From Ballroom Dancing to Entrepreneurship (with a Layoff in between)
Do you ever stop and think about how all your past decisions led you to where you are now?
In this week’s episode, Sydney and Audrina discuss how their choices have shaped their present careers, futur…
Learning To Trust Yourself: How Intuition Plays A Vital Role In Our Growth
How much have you changed in the last decade? Would people from your past recognize the person you are today?
Change is the only constant and it seems inevitable that one person will go through so man…
Doing It Anyways: Overcoming Doubt and Pursuing Your Passion
We all have fears and anxieties that can hold us back, but true strength is found in your ability to work through those feelings and use them as a learning experience.
In the very first episode of Swe…