Two women, unfiltered insights into business and life, that we swear by, plus the occasional F-bomb.
Hosted by Audrina Blackburn and Sydney de Arenas Sherman, female founders and passionate business mentors, Swearing By It brings you into the unfiltered conversation of what it really takes to build a business while balancing the demands of family life.
Expect raw, insightful conversations from two accomplished entrepreneurs who know exactly what you’re going through—and can confidently say, “No one has it all figured out.” From tough lessons and big wins to the WTF moments in between, we share real experiences, professional guidance, and the kind of advice we swear by—because it doesn’t just sound good, it actually works.
Whether you're launching, scaling, or just trying to find sanity in the madness, this podcast is your go-to for real talk, practical strategies, and the motivation to keep going.
If you’re looking for a space where you can feel seen, supported, and pushed to achieve more—welcome. We’re in this together. Subscribe to stay up to date, we release new episodes every week.
What if the only things you really needed to succeed were already inside you? In this episode of Swearing By It, Sydney and Audrina dive into the messy, honest truth about entrepreneurship, core valu…
Who inspires you to keep going when life and business feel overwhelming? In this episode of Swearing By It, Sydney and Audrina get real about the people who have motivated, challenged, and shaped the…
What if you stopped overthinking every decision and simply did it for the plot? Life and entrepreneurship are messy, unpredictable, and full of hard choices, but sometimes the boldest moves lead to t…
Ever wonder why some conversations flow and others feel like pulling teeth? The way you communicate at work, at home, and everywhere in between, can make or break relationships, teams, and opportunit…
Would you rather build a business that lets you drop $300 on dinner and buy cute dresses on autopilot… or build an empire that might pay off big someday, but requires scrimping, sacrificing, and seri…
Is your relationship worth fighting for… or is it time to let go?
You can ask your friends. You can read all the books. But sometimes the only way to really know what’s going on in your marriage… is t…
Running a business with your partner sounds kinda hot, right? Power couple vibes, shared goals, steamy boardroom banter... until you’re both tired, stressed, snapping at each other over Slack, and th…
Ever made a mistake so cringey it kept you up at night for years? Good, that means you’re doing it right.
In this episode, Audrina and Sydney get real about the mess-ups that shaped them... the kind t…
Are you supposed to write out your goals in a spreadsheet with due dates, deliverables, and color-coded categories? Or is it enough to just think about them in the shower and hope for the best?
Turns …
Is it even possible to raise happy, confident kids and run a business (or three)? What do you do with the guilt that creeps in when you’re sending emails instead of playing with Montessori toys? And …
What if you automatically believed things would work out for you, instead of expecting things to blow up in your face?
In this week’s episode, Audrina and Sydney talk about reframing and shifting your…
Do you find it easier to hire people or fire people?
In today’s episode, Sydney and Audrina discuss the tricky topics of finding new employees and letting go of wrong-fit ones. Lots of pivots, change…
How do you switch back and forth between your different roles?
In today’s episode, Audrina and Sydney are flipping the switch from talking business with a sprinkle of life to talking about life with a…
How would you handle working with your life partner as your business partner?
In this week’s episode, Sydney and Audrina dive into the ins and outs of managing relationships and navigating complex sit…
What matters to you? What are you capable of right now?
In this week’s episode, Audrina and Sydney talk flipping the switch from a people-pleasing mentality to calling people out for falseness, and sh…
How do you prioritize your spending? Have you set yourself up for the future?
In today’s episode, Sydney and Audrina talk money management and the balancing act of paying off debt while setting yours…
How would you handle a debt of a million dollars?
In this week’s episode, Sydney bravely dives deep into how she managed a million dollars in debt while building businesses, struggling with a difficul…
When you think about the pivots you’ve made in your life and business, how have you managed your mindset? And what have you learned?
In today’s episode, Audrina and Sydney give the inside scoop on the…
Much like Ross and Chandler trying to get a couch down a flight of stairs in Friends, are you embracing “pivoting”?
In today’s episode, Sydney and Audrina discuss the importance of evaluating what’s w…
Do you feel your age? (Does anyone?)
In this week’s episode, Audrina and Sydney touch on their personal experiences with the interesting (and sometimes weird) process of aging. Even though we feel th…