Surviving Art

There is a wonderful analogy used at the beginning of the book The E-Myth by Michael Gerber, where the author describes any entrepreneur as a company of three strongly distinct individuals: the entre…

Just like Ferrari and Honda don’t use the same pricing model for their products, we artists have to differentiate between two distinct ways to approach our prices. Depending on whether we aim to have…

Being an artist is a full-time job and then some; creativity doesn’t just come on its own and setting up a routine for us to be able to create day in and day out takes a lot of effort. And so does ma…

Knowing who to sell to and what their needs are is crucial; too many artists struggle with not knowing who their target group is or what they want. While we might think that portraits are for everybo…

Up until this point, we have been discussing pricing as a one-sided equation of how much I as an artist need to get, to pay for whatever my lifestyle or other financial requirements are. But sales ar…

We’ve talked about setting our prices by the hour and calculating them via size and base fees, and now it’s time to tie it all together and talk about project based pricing. 

What I mean by this is t…

In yesterday’s podcast, I discussed the importance of calculating ones base expenses and all-around financial needs on a yearly basis, and today we’re going to look at one of the most popular but pot…

From the three ways one could determine the value of our work, the hourly-based pricing model is probably the most popular one, as most other jobs we might have had (or still have) determine the valu…

The first painting I actually sold was done at a live-painting performance; me and my friend were part of an awards ceremony in high-school and had a live-stream of us painting and creating clay scul…

I got the big news: A wealthy collector — appearing out of the blue, coming all the way from northern Germany — was interested in my work. He and his personal gallerist came to our Academy to take a …

Throughout history, artists have created an ineffable amount of value for humanity, but there will always be a wonderful irony around our value creation.

We can make incredible, breathtaking works of…

Pricing our art — especially at the beginning — can be a daunting task and while numerous factors have to be taken into consideration, there is one that doesn’t get talked about that much. The proble…

With the commoditisation of paintings, sculptures and other wall furniture that one can buy on Etsy, a question pops up: Are we artists or artisans? 

I think our main concern as creatives should be t…

As far as my hippy side is concerned: Art is a miracle, that has allowed the human experience to grow well above its immediate physical needs and given us the ability to build this magnificent wonder…

Today I want to share how I approach my gallery hunting; what helped me in the past and what didn’t and what I do, when focusing on getting representation. Do keep in mind that everybody has a differ…

Yesterday I wrote about tactics — cold calling — and the effects such an approach might produce, but today it’s all about strategy. But there is a lot of confusion going around about differentiating …