Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
- Update frequency
- every 9 days
- Average duration
- 35 minutes
- Episodes
- 162
- Years Active
- 2021 - 2025
#122: Storytelling FAQ Episode #3
SHOW NOTES:
PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
Next episode in the series: Storytelling FAQ Episode #4
PODCAST SUMMARY: This conversatio…
#121: Westcliff’s Core Values
EPISODES MENTIONED IN INTRO:
The Story of Westcliff
Leader of Leaders
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff’s core values and the future of education re…
#120: The Story of Intelassist
SHOW NOTES:
SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.
CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner …
#119: Process vs. Outcome Stories
SHOW NOTES:
SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.
ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she …
#118: How to be More Creative
SHOW NOTES:
SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.
BARBARA ZERFOSS BIO: Barbara was a former Market…
#117: Storytelling FAQ Episode #2
SHOW NOTES:
PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
Next episode in the series: Storytelling FAQ Episode #3
PODCAST SUMMARY: This conversatio…
#116: Leader of Leaders
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and ha…
#115: Beating Burnout
SHOW NOTES:
SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.
MATT ZINMAN BIO: Matt is the founder and CEO of ZU…
#114: Executive Search
SHOW NOTES:
SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.
EVAN SPARKS: Evan is the Director of National Search at CRG.
For more info: Web…
#113: Storytelling FAQ Episode #1
SHOW NOTES:
PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
Next episode in the series: Storytelling FAQ Episode #2
PODCAST SUMMARY: This conversatio…
#112: The Story of Westcliff
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.
DR. ANTHONY LEE BIO: Dr. Lee is the …
#111: Flip the Script
SHOW NOTES:
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Ly…
#110: Intentional Storytelling
EPISODES MENTIONED IN INTRO:
Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking
SUMMARY: In this episode, Terence Farrell…
#109: How to be a Great Storyteller
SHOW NOTES:
PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
Next episode in the series: Storytelling FAQ Episode #1
PODCAST SUMMARY: This conversation…
#108: Story Ideas
PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System
PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.
CLAIRE DAVIS BIO: Clai…
#107: The World of Eldercare
SHOW NOTES:
SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help.
SHAUN TOOMEY BIO: Shaun is the Vice President of Str…
#106: Family Business
SHOW NOTES:
SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.
DAVE JOHNSON BIO: Dave is t…
#105: Sharing the Right Stories Through Your Team
SHOW NOTES:
SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.
CHRIS WALLACE BIO: Chris is a marketing and customer e…
#104: Master Storytelling
PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.
MARK CARPENTER BI…
#103: From Order to Doorstep
SHOW NOTES:
SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.
ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3…