Stories With Traction
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
- Update frequency
- every 9 days
- Average duration
- 35 minutes
- Episodes
- 162
- Years Active
- 2021 - 2025
#142: From Struggling to Success in Storytelling
SHOW NOTES:
SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.
SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from st…
#141: From Surviving to Thriving!
SHOW NOTES:
SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.
CHRIS SCHALLEUR: …
#140: Information Crisis
SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.
JULIA SOPLOP BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Under…
#139: How to Quickly Become a Better Storyteller
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolo…
#138: Are You Putting Print to Work?
SHOW NOTES:
SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.
KEVIN CONNOR: Kevin is a partne…
#137: Why YOU Should Write a Book
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd Episode
3rd EPISODE SUMMARY: In this episode, Amy Lynch and …
#136: Motivating & Aligning Your Team
SHOW NOTES:
SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.
FRAMEWORK MENTIONED:
- Affirm and reiterate beliefs, principles & values.
- Look…
#135: Systems for Writing a Book
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun d…
#134: The Climb
SHOW NOTES:
SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain.
ERIC CURTIS: Eric is the…
#133: Write a Book?!
SHOW NOTES:
SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories…
#132: Storytelling FAQ Episode #5
SHOW NOTES:
SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.
MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused…
#131: 10x Leader
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SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.
STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author …
#130: Hope That Won’t Die
SHOW NOTES:
SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.
SYNOPSIS: YOU ARE NOT ALONE.
If you feel… loss… guilt… anger… hurt... Cra…
#129: The Story of SOLV
SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.
TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV.
For …
#128: Reflections on the Road to Resilience
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.
BRENDA REYNOLDS BI…
#127: Make Sales Magical
SHOW NOTES:
SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.
CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketin…
#126: Storytelling FAQ Episode #4
SHOW NOTES:
PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with C…
#125: How to be a TEDx Speaker
SHOW NOTES:
SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.
BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a…
#124: The Story of Culbertson Resources Inc.
SHOW NOTES:
SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world.
UI CULBERTSON: Ui is the President and CEO of Culbertson…
#123: The Inferiority Complex of Leaders
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SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to a…