Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
- Update frequency
- every 6 days
- Average duration
- 27 minutes
- Episodes
- 171
- Years Active
- 2022 - 2025
Why No One Engages with Your LinkedIn Content (Do This Instead)
If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leadi…
Behind the Scenes of My P.A.G.E Advocacy Tour
Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success
Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Upli…
LinkedIn Sales Secrets That Actually Work
Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.
Key moments in thi…
Top 1% LinkedIn Marketers Do This
Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.
Key moments in this episode -
00:00 Standing Out in B2B Marketing
00:47 9 Essential Charact…
How One Comment Landed Me Speaking Gigs on LinkedIn
Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.
Key moments in this episode -…
LinkedIn Comment Frequency That Actually Gets Results
Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.
Key moments in this episode -
00:00 The Power of Linked…
6 Game-Changing LinkedIn Features You Probably Missed
Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.
Key moments in this episode -
00:00 Introdu…
Why No One Engages with your LinkedIn Company Page (and How to fix it)
We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a L…
LinkedIn for Beginners: Build Confidence & Start Showing Up
Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and …
How Often Should You Post On LinkedIn for Business Growth?
How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where y…
LinkedIn vs Email Newsletters: What B2B Brands Need to Know
Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.
Subscribe to my ne…
LinkedIn Polls: The Secret Weapon Most B2B Brands Miss
Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.
Key moments in this episode -
00:00 Why Link…
How to Grow LinkedIn Company Page Followers Fast (without Paid Ads)
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presenc…
2025 LinkedIn Trends Every B2B Marketer Needs To Know
The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.
Key m…
LinkedIn Isn’t What It Was: What’s Changed?
If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you.
Key moments in this episode:
00:00 Reignite Your LinkedIn Passion 00:27 Understanding th…
2024 Reflections: Growth, Gratitude, and Big Wins on LinkedIn
Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit.
Key moments in this ep…
Brand Partnerships on LinkedIn - 2025 Growth Strategy
Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.
Key moments in this episode:
00:00 Introd…
LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?
LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, …
Ann Handley's Tips for Spectacular LinkedIn Content
How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn t…
How To Make a B2B Brand STAND OUT on LinkedIn
How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedI…