Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
- Update frequency
- every 6 days
- Average duration
- 27 minutes
- Episodes
- 171
- Years Active
- 2022 - 2025
LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?
LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February,…
Sell More By Writing Better LinkedIn DMs People Want to Read
Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.
Know what to avoid, how to build trust, and the C.A.R.E. Framework for better …
LinkedIn Marketing for Small Businesses: Profile vs. Company Page
If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.
Link…
How to Use AI and Automation on LinkedIn Without Getting Banned
AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s …
How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)
LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.
If you’re ti…
The New LinkedIn Strategy Every B2B Brand Needs
The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success.
Perfect for Company Pa…
LinkedIn Algorithm Changed. Use This NEW Content Strategy.
Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.
Learn about what content formats to post and Linke…
LinkedIn Algorithm Just Changed. Here's What Works Now
Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.
Discover what's driving LinkedIn's decisions an…
Business Growth on LinkedIn Starts With This
Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.
Key moments in this ep…
Why Your Team Isn't Posting On LinkedIn (And How to Fix It)
Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.
Learn why…
Why Noone Buys From Your LinkedIn Posts (Non Cringe Fix)
Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.
Key moments in this episode -
00:00 Overcoming the Fea…
The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)
Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.
Discover how cultivating a stron…
What Really Happens When You Take a Break from LinkedIn
Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B m…
Don't Fall For These "Smart" LinkedIn Tactics
Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot …
Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)
Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibil…
What’s Killing Trust on LinkedIn (and You Might Be Doing It)
Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the w…
Why Founder-Led Brands Fail at Thought Leadership
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presenc…
Why No One Follows Your LinkedIn Page (What to Do About It)
Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsist…
Standing Out on LinkedIn Isn't Actually That Hard (Here's How)
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why …
I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing
LinkedIn short form video is it a trend or game-changer for B2B brands?
Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business…