SGPT Marketing
Welcome to The SGPT Marketing Podcast!
A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!
- Update frequency
- every 7 days
- Average duration
- 16 minutes
- Episodes
- 56
- Years Active
- 2023 - 2025
The Number One Piece of Content You Need To Be Making
Testimonials are the most versatile piece of content that you can be producing for your SGPT gym.
They can be turned into: Meta ads for Facebook and Instagram, posted as organic content for your own …
Why We Got Rid of Classes at Our SGPT Gyms
Having unlimited classes at your SGPT gym can make your offering confusing.
Simplifying your gym’s business model and going all in on one product and one target audience can clarify your fitness mark…
How to Maximise Instagram for Your SGPT Gym
Instagram is an untapped marketing tool that can help your SGPT gym to stand out from the crowd, and has been a game changer for us at our own personal training gyms, INTENT91.
Consistently posting …
How To Maximise Email Marketing
Email marketing is an untapped tool for SGPT gym owners, the framework that Miles reveals today shows how to use it successfully.
It has been effective at converting leads for us at our own personal…
How to Successfully Scale Your SGPT Gym
This framework is all about simplifying your processes to help you to scale your SGPT gym successfully.
If you feel that you’re lacking a good plan to scale your business, then this episode will help…
The Best Way to Overcome Sales Objections
The framework George discusses today has been a game-changer for us at our personal training gyms.
It has dramatically increased our lead-to-sale conversion rate, making a significant difference by t…
The 4 Key Pillars to a Successful SGPT Gym
After four years of running our own personal training gyms, INTENT91, and building over 35 in the past 12 months, we’ve identified the 4 key pillars to building a successful SGPT gym:
1. Marketing
Th…
How we make £30k worth of new sales every month
Selling over the phone can be daunting - we totally get it. When we first opened our personal training gyms, INTENT91, we sold trials in person after 1-2-1 assessments.
We were so nervous to ask for …
Inside INTENT91: How Our Personal Training Gyms Operate
Our co-founder, George, often receives DMs and emails about how we run things at INTENT91 (our personal training gym) and how we can help our clients.
Instead of just helping one person who sent in so…
The Nuts and Bolts of Facebook Ads
Your 3 Most Powerful Marketing Tools
Your marketing strategy should be simple:
- Meta Ads that consistently speak to your ideal client
- A website that aligns with that message.
- A CRM to make sure you squeeze the life out of each lead.
Double…
Stop Selling Fitness, Start Solving Problems
This episode is perfect for small group personal training facility owners...
We see this mistake time and time again.
You probably opened a gym because you initially loved fitness, then had success as…
Crush YOUR Marketing in 2024
CRUSH your Marketing in 2024 🚀
Maybe you’re struggling to generate leads this New Year…
OR
You’ve got off to a flyer, but you don’t want to lose momentum!
Either way, if you’re a Gym Owner and want a…
SALES! You'll live or die by them...
How crucial is the art of selling?
In short, your business will live or die by it.
While your primary goal in the fitness industry is likely to assist people with their fitness, as a business, genera…
Organic Vs Paid... What Should You Focus On?
Organic vs Paid ⬇️
Do you sometimes feel like your organic content is posted but receives little to no engagement?
Then, you switch on a paid ad and start generating leads...
And that's when the doubts …
HAMPER: All Things Fitness Marketing
All Things Fitness Marketing will be a place for you to learn and develop your skills so that you can grow and scale your business.
In future episodes we'll be covering Facebook Ads, SEO, sales, email…