SGPT Marketing

Emily, the co-founder and CEO of INTENT91, our own personal training gyms, has been at the centre of transforming a small scale PT start-up into a multi-million pound business.

In 2017, Emily met Geo…

Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:

1) Not Charging Enough

Most gyms set prices so low that even 150 members only delive…

Using a CRM has been a game changer for allowing us to scale effectively to 4 sites at INTENT91, our own personal training gym.

Here’s 3 reasons why every SGPT gyms needs to have a CRM:

1) Improving …

Instagram has been a game changer for us at INTENT91, our own personal training gym, for building trust with prospects.

Here are 3 ways to maximise Instagram for your SGPT gym:

1) Use Instagram as a …

At INTENT91, our own personal training gym, our journey to clear brand messaging reshaped everything we do. 

Here’s how we did it:

Realising the Mismatch
 – We launched as “INTENT91: The Training Club…

We recently tested Google Ads at INTENT91, our own personal training gym, and here’s what we learned:

High‑Intent Leads with Limited Volume
 – Our January test spent £1,402 on search campaigns and gen…

At HAMPER, we know from testing at INTENT91, our own personal training gym, that landing pages are key to generating quality leads and, ultimately, more sales. 

Here are Miles 3 tips for creating a h…

At just one of our own personal training gyms, INTENT91, we managed to sell 40 six-week trials in December. We say this not to brag, but to show what’s possible at your own SGPT gym.

Here are 3 ways …

Every successful SGPT gym has a clear brand message.

Here are 4 tips to improve your brand messaging at your small group personal training gym:

Tip 1: Define Your Brand Message

Clearly articulate who …

For SGPT gym owners, understanding and tracking the right KPIs is essential to scaling your business effectively.

Here are 4 KPIs that you need to track every month in your gym:

1) Leads Generated
Track…

For SGPT gym owners, cost per lead is a key metric—but it’s not the be-all and end-all of your marketing strategy. 

Here are Miles’ top 4 tips on how to make every lead count, even if you have to pay…

So many SGPT gym owners feel stuck in the day-to-day of running their business, unable to have the time to focus on how to grow their gym.

But, it doesn’t need to be this way. By using the SGPT Gym O…

For SGPT gym owners, ranking on Google is critical to generating consistent leads without relying solely on paid advertising. Here are 3 key SEO strategies to improve your gym’s search engine ranking…

Your gym’s website is essential for helping you to generate more leads.

Here are Miles top 5 tips to improve your website:

Tip 1: Declutter your website. Less is more.

When anyone goes onto a website…

Instagram has been a game changer for us at our own personal training gyms, INTENT91, for helping us to build our brand and attract prospects.

To get the most out of Instagram for your own small grou…

You need to ask better questions in your sales calls so that you can reduce the number of objections that you face.

Here is the sales call framework that George uses to reduce the amount of objection…

In order to generate more leads, you need to have an effective marketing plan in place. 

Here are Miles top 5 tips to generate more leads in 2025:

Tip 1: Have a clear marketing message. You and your en…

For your SGPT gym to be successful, you need to have a clear marketing strategy.

Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:

First, it’s time to get rid of your manual spre…

You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.

We are so grateful to be able to have the …

Facebook ads aren’t broken. 

They have helped us to grow from 1 to 3 sites in 4 years at our own personal training gyms, INTENT91.

Since creating our own marketing agency, HAMPER, Facebook ads have a…