SaaSBoomi
We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem.
SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes.
Following are the two ongoing podcast series
1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow
Brings in top 2 unique insights from founder's who have scaled
2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)
All about marketing SaaS products from India to the world, aimed at making India not just a product nation
Catch the episodes on your favorite podcast app:
SaaSBoomi website: https://saasboomi.org/podcast
Apple - https://apple.co/36uzNWl
Google - https://bit.ly/sbpodgoogle
Spotify - https://spoti.fi/3LLJAaC
LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast
Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at [email protected]
- Update frequency
- every 18 days
- Average duration
- 52 minutes
- Episodes
- 58
- Years Active
- 2020 - 2024
Empowering the Channel Partner-led GTM motion with Shruti Ghatge of Zomentum
Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged.
Find out how Shruti…
Customer Marketing Hacks in SaaS - Yasasree Nerayanuri, Sprinklr | BTS E8 | SaaSBoomi Podcast
Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai
After landing a dream internship at Google while studying at IIT Delhi, Swapnil Jain moved to San Francisco to work with Twitter for 3 years. His startup journey, according to him, was a result of FO…
A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and …
Making it big in the ‘niche’ of RFP management
Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out respons…
From building an Automation SaaS to getting acquired by Notion
During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate…
Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
Being an Ally who brings purpose, happiness and productivity to work via OKRs
Vetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started A…
The Magic of Product Marketing & Copywriting Ashwin Ramasamy, PipeCandy | BTS E5 | SaaSBoomi Podcast
PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets.
They transformed from a single to a multi product SaaS company …
Building with a Long-Term Mindset with Sashi Narahari of HighRadius
Highradius provides the Power of Humans + Machines for the Office of the CFO, and is trusted by 200+ Global 2000 companies.
In this episode Sashi Narahari – President & CEO, HighRadius talks on how he…
Creating a New SaaS Category with Storytelling & Marketing : The Unmetric Story with Lux Narayan
Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur.
After his stint in advertising, Lux joined Sekhar Vembu as a co-founder at Vembu Technologies, leading sales and m…
Becoming a category creator in Customer Success Management with Sreedhar Peddineni of Gainsight
You finish your exit, you get financial security, you hang up the boots and go on a vacation.
With each company you’re on a treadmill, no - you’re on a conveyor belt, for another 7-10 years.
What if …
Shaping the future of Broadcast & Streaming TV through SaaS with Baskar Subramaninan
If you’d like to start a streaming TV channel, how will you go about it?
Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build product…
Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast
When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?
Facilio operates in a multibillion dollar facility managem…
Acing Logistics : Category creation + Delivering efficiency at scale with Kushal Nahata of FarEye
5 minute or 10 minute grocery deliveries?
Wait, let’s hear about the magic that happens behind all types of deliveries – be it a pizza delivery in < 30 minutes or bikes and cars delivered at your home…
Reimagining HRMS & winning against legacy companies
The anti-thesis of SaaS playbook | Raghu Ravinutala, Yellow.ai | BTS E3 | SaaSBoomi Podcast
Landing and expanding at enterprises to drive digital adoption with Khadim Batti of Whatfix
Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it?
As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year.
Companie…
Experiments-led Business Building, Laxman Papineni, Outplay | BTS E2 | SaaSBoomi Podcast
