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SaaSBoomi - Podcast

SaaSBoomi

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem.

SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes.

Following are the two ongoing podcast series
1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow
Brings in top 2 unique insights from founder's who have scaled

2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)

All about marketing SaaS products from India to the world, aimed at making India not just a product nation

Catch the episodes on your favorite podcast app:

SaaSBoomi website: https://saasboomi.org/podcast
Apple - https://apple.co/36uzNWl
Google - https://bit.ly/sbpodgoogle
Spotify - https://spoti.fi/3LLJAaC
LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast

Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at [email protected]

Entrepreneurship Marketing Business Tech Technology Community
Update frequency
every 18 days
Average duration
52 minutes
Episodes
58
Years Active
2020 - 2024
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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welc…

00:47:01  |   Mon 04 Mar 2024
GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding int…

01:00:15  |   Wed 13 Dec 2023
ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys.

Aditya is a seasone…

00:54:30  |   Wed 22 Nov 2023
The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure,…

00:50:52  |   Thu 26 Oct 2023
Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of …

00:52:31  |   Wed 09 Aug 2023
Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and …

00:47:23  |   Wed 19 Jul 2023
Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! 

Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sag…

00:57:26  |   Wed 24 May 2023
The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respect…

01:05:32  |   Wed 10 May 2023
Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast

Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast

In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discount…

01:01:19  |   Thu 27 Apr 2023
Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to f…

00:44:52  |   Thu 30 Mar 2023
Building the ‘AWS of Fintech’ that can last a 100 years

Building the ‘AWS of Fintech’ that can last a 100 years

In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. 

M2P is an API infrastructure gian…

00:59:08  |   Thu 16 Feb 2023
Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Munda…

00:56:35  |   Wed 25 Jan 2023
Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast

Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.  

NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Aut…

00:55:19  |   Wed 21 Dec 2022
Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast

Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast

Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which co…

00:51:48  |   Thu 08 Dec 2022
The London Bridge that held everyone together - Kovai's journey

The London Bridge that held everyone together - Kovai's journey

Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, a and maverick salesperson.Even during his early career, he has done the unthinkable of switching from a pr…

01:00:40  |   Thu 24 Nov 2022
SaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi Podcast

SaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi Podcast

Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to …

00:46:57  |   Wed 09 Nov 2022
Zero to One: LogiNext's rollercoaster ride of hypergrowth

Zero to One: LogiNext's rollercoaster ride of hypergrowth

Dhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generationa…

00:56:39  |   Wed 26 Oct 2022
The extraordinary journey of a 3-time entrepreneur

The extraordinary journey of a 3-time entrepreneur

From Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation.

Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixin…

01:47:22  |   Thu 13 Oct 2022
Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way. 

Watch this episode for unheard stories and insights like ‘ThugTales of …

01:05:32  |   Thu 15 Sep 2022
From building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of Wingman

From building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of Wingman

Sales team is closer to the customer's problems.

How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer? 

Voice of the customer is real…

00:43:46  |   Thu 25 Aug 2022
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