Questions with a Podcast Booking Agent
Spencer Carpenter is the founder of Outlier Audio, a podcast booking agency. Spencer has booked over 1,500 interviews that have garnered millions of downloads for talented Celebrities, Entrepreneurs, Pro Athletes, Authors, Investors, and Top Keynote Speakers.
Questions with a Podcast Booking Agent is designed to be quick and actionable advice where Spencer answers common questions on how to get booked on podcasts, dos and don'ts, and industry trends.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3z
- Update frequency
- every 2 days
- Average duration
- 1 minutes
- Episodes
- 48
- Years Active
- 2024
Tired of Repeating Yourself on Podcasts? How to Keep it Fresh Every Time
Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!?
A: Your story is your story, you can’t change that much, but over time you’ll figure…
My Take on the Future of Video Podcasts
My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford
Q: What's your perspective on the video medium and where it might go? - Ryan Alford
…
Why Consistency is Key as a Podcaster
Q: What do you think is the most important factor in helping a podcast succeed?
A: Consistency, Maximizing content, communicating with guests, and marketing.
🔄 Consistency is Key: Stick with your pod…
The Secret Formula for Perfect Podcast Pitches
The Secret Formula for Perfect Podcast Pitches
Q: What's the best formula for crafting a perfect podcast pitch?
A: The GUEST Format
G - Grab Attention: Start strong with a catchy subject line that c…
Why a Lead Magnet is Essential for Podcasting
Why a Lead Magnet is Essential for Podcasting 🧲
Q: Do you think it's important to have lead magnets already built out before booking on shows?
A: Yes, but if you don’t have one yet, don’t let that st…
Maximize Your Interview Scheduled & Lead Gen
Maximize Your Interview Schedule & Lead Gen 🤑
Q: How many episodes should I be doing a week or month to maximize lead gen?
A: 1 a week is great!
Determining how often to appear on podcasts hinges on…
How Podcasting Boosts Your Speaking Career
How Podcasting Boosts Your Speaking Career 🚀
Q: How can I use podcasts to get more speaking gigs?
A: Connect with someone like Cam Beaudoin to turn your interviews into a high quality speaker reel
Po…
Maximize Your Post Interview Impact with These Tips
Maximize Your Post Interview Impact with These Tips 🎯
Q: How do you maximize the post podcast experience?
A: Utilize content, promote on socials, and build a relationship with the host.
After a podc…
Why waiting to interview big guests pays off
Why Waiting to Interview BIG Guests Pays Off ⏳
Q: If I’m launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I’ve built up an audience?
…
Why Most Podcasts Struggle to Grow
Why Most Podcast Struggle to Grow 🚀
Q: Whats your first step to help another podcast?
A: We audit what their current systems and strategies are.
When starting with a new podcast client, our first st…
Overlaps between music industry and podcast industry?
Podcast Industry🎙 vs. Music Industry 🎸
Q: Overlaps between music industry and podcast industry?
A: Great opportunities and marketing is EVERYTHING
Podcast vs. Music Industry: Key Insights
🚀 Common Gr…
Secrets to Personalizing Podcast Pitches
Q: How do you tailor your pitch for different podcasts or hosts? You don't want a cookie cutter approach
A: Personalization, research. unique perspective or insight, cater it to the listeners.
Tailo…
When Should You Start Going on Podcasts?
Q: At what point do you think entrepreneurs should try to get on podcasts?
A: Whenever you feel confident you can provide value to listeners
Wondering when to start pitching yourself as a podcast gue…
Boost Your Podcast Promotion with These Simple Tips
Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective?
A: Notify the guest the interview has gone live, provide prom…
Maximize Your ROI with Niche Podcasts
Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?
A: You can do both! But a niche podcast is likely going to have a better ROI.
…
3 Challenges of Podcast Booking Agents
Q: What are the 3 biggest/hardest things required of a podcast booker that the client/guest NEVER knows/sees?
A: Research, follow through, and the cost of networking.
As a podcast booking agent, my…
Why Unique Story & Value Proposition Matters in Podcasting
Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor
A: Unique story and/or a value proposition with a fresh spin on it
When podcast hosts scout for guests, they're …
Do You Need a Strong Brand to Get Interviews?
Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan
A: Yes.. but also no!
While a strong brand presence certainly helps with…
How to Find the Perfect Podcast for You
Q: How do you decide which shows to go on?
A: Identify key words and phrases to search for and look where leaders in your industry are being interviewed.
Navigating the vast sea of podcasts to pinpo…
In-Person vs Virtual Podcast
Q: Remote vs In-person podcasts? Pros and cons?
A: They both have Pros, but if you have the opportunity, do in-person!
Navigating the podcasting landscape means deciding between virtual and in-per…