PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.
Entrepreneur
Business
Entrepreneurship
Training
Education
Management & Marketing
Marketing
Technology
- Update frequency
- every 8 days
- Average duration
- 46 minutes
- Episodes
- 149
- Years Active
- 2011 - 2014
048: Marketing Nouns and Marketing Verbs
Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well a…
00:38:06 |
Fri 30 Mar 2012
047: Pricing
Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about …
00:52:50 |
Fri 23 Mar 2012
046: Coaching in Business
Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn sh…
00:57:18 |
Fri 16 Mar 2012
045: Networking For Business
Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses th…
00:47:50 |
Fri 09 Mar 2012
044: Outsourcing - Mechanics vs Core Business
Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improv…
00:44:53 |
Fri 02 Mar 2012
087: End of Year Awards 2012
It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts,…
00:45:51 |
Tue 28 Feb 2012
043: Marketing Assets
Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions,…
00:50:47 |
Fri 24 Feb 2012
042: Branding is a By-Product
Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that …
00:43:49 |
Fri 17 Feb 2012
041: The Marketer's Filter
Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Market…
00:46:28 |
Fri 10 Feb 2012
040: Getting Publicity with Press Releases
In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases,…
00:50:57 |
Fri 03 Feb 2012
039: How to Read a Book
This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the revi…
00:44:32 |
Fri 27 Jan 2012
038: How Pete Sold the MCG
This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of top…
00:46:35 |
Fri 20 Jan 2012
037: Preneur Hierarchy Framework
Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts b…
00:40:06 |
Thu 12 Jan 2012
036: Checklists, Frameworks and Action Plans
In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatev…
00:46:44 |
Fri 06 Jan 2012
preneurcast035: Pete and Dom's Favourite Things
In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements ab…
00:23:10 |
Fri 30 Dec 2011
preneurcast034: 2011 Awards - The Shitweasels
It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs.
-= Links …
00:56:26 |
Fri 23 Dec 2011
preneurcast033: Business Books for Beginners
This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business.
-= Links =-
- Pete's Top 5 Business Books for Beginners:
Influence - Robert Ciald…
00:56:52 |
Fri 16 Dec 2011
preneurcast032: Minimum Viable Product
Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology.
-= Links =-
- Bo…
00:24:16 |
Fri 09 Dec 2011
preneurcast031: Zero Based Thinking
It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of busine…
00:45:55 |
Fri 02 Dec 2011
preneurcast030: Note Taking for Fun and Profit
This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information…
00:51:14 |
Fri 25 Nov 2011
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