Precursa: The Startup Journey with Host Cynthia Del'Aria
Welcome to Precursa: The Startup Journey, a podcast hosted by Cynthia Del’Aria as she dives into the ins and outs of building a tech startup company from scratch. With full transparency and honesty, she reveals everything from inception, to launch, to revenue, and beyond. These conversations will help you understand what you need to know for your startup!
Precursa is a platform designed to help entrepreneurs turn their tech ideas into viable, profitable businesses. Our platform uses the same methodologies that our founders have used to build our previous companies, and it's the same process we're using to build Precursa, too. Follow the Precursa journey from idea through product-market fit, to development, MVP launch, and beyond, and see how a real tech startup operates from the inside out.
- Update frequency
- every 8 days
- Average duration
- 44 minutes
- Episodes
- 55
- Years Active
- 2021 - 2022
Entrepreneurship is NOT a zero sum game (and NOT building a company can be a win!)
Somewhere along the way we are taught or come to believe that someone else has to lose in order for me to win, but that doesn't really align with the reality of economies. In this episode, we'll bust…
00:33:42 |
Tue 20 Jul 2021
It Will Take Longer Than You Think (And That's OK)
In this episode, we look at the delays that Precursa is experiencing and talk about how to reframe delays and setbacks to be opportunities in the growth of your startup. We also dig a little more int…
00:51:54 |
Fri 09 Jul 2021
Send Me An Angel (Investor) and Show Me the (Grant) Money
Figuring out all of the startup investment options can be a game of alphabet soup, and understanding when one option is available to you and right for you can be daunting. In this episode, we break d…
00:45:18 |
Fri 02 Jul 2021
Keep Your Eye on (All The) Balls
As a startup founder, at least for a while, you're "The One". You'll be keeping your finger on the pulse of everything related to your company, and likely also DOING the actual stuff that needs to ge…
00:53:23 |
Fri 25 Jun 2021
Startup Investment: Who are your "Friends and Family" (and do they have to be rich)?
The terms "friends and family investors" and "friends and family round" get thrown around a LOT when you're an early stage startup. Which may leave you wondering if you're disadvantaged in raising mo…
00:37:30 |
Fri 18 Jun 2021
Reframe Pitching, Celebrate Everything, and Find Your Purpose
Pitching tends to be labeled "difficult", and we as founders usually even lament doing it at all. But what if our frame for what it means is wrong? What if what we call "pitching" isn't actually pitc…
00:48:09 |
Fri 11 Jun 2021
Entrepreneurship is not for the faint of heart...
In this episode, we get real, raw, and revealing about the emotional journey of the startup entrepreneur. As we've been on this ride, so much has shifted, sometimes in a very short period of time, an…
00:45:42 |
Fri 04 Jun 2021
Founders Session: Putting the "Fun" Back in Fundraising
It's another founders session episode where all three of us get together to talk about what it's like building a startup real time. We've hit some snags with our fundraising, and in this episode we'r…
00:50:26 |
Fri 28 May 2021
What's in a (Brand) Name?
Branding, naming, content strategy, marketing, advertising... What's a startupper to do? In this episode, we discuss how Precursa got it's (rather wonderful) name, how the brand was designed, and how…
00:42:31 |
Fri 21 May 2021
Removing Bias and the Founder Ego
Why should you even worry about removing your bias when talking to target end users as part of customer validation? And how do you do that effectively and still get the answers you need? We talk abou…
00:36:39 |
Fri 14 May 2021
Pre-Launch and Fantasies and "Easy" Money, Oh My!
In this episode, we talk about the launch of our website, how we figured out an ad strategy to get traction pre-launch, and what it really looks like trying to raise money for a new startup.
See Pri…
00:38:13 |
Fri 07 May 2021
Founders Session: Getting Together
This episode brings together all three Precursa founders to talk about who we are, how everyone got on board, what our vision is, and how we work together. We also wax soporific on "unicorns" and wom…
00:48:18 |
Thu 29 Apr 2021
Problem Validation and the "Stealth Mode" Myth
Understanding the problem you're solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to …
00:37:58 |
Thu 29 Apr 2021
Defining the Problem and Who Has It
Before we started writing code or building a "thing", we talked to people. A LOT of people. The goal of those conversations was to understand everything we could about how our target audience experie…
00:23:16 |
Thu 29 Apr 2021
Diary of a Tech Startup: How We Got Here
Precursa is a platform designer for entrepreneurs with a tech idea to turn that idea into a viable business with a plan for launch and execution. In this episode, we discuss how we got to where we ar…
00:42:13 |
Thu 29 Apr 2021
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