PR Not BS

In this podcast Fiona talks to her friend and colleague Anita Jaynes, who is the publisher of two business magazines – The Business Exchange Swindon & Wiltshire & The Business Exchange Bath & Somerse…

In this podcast Fiona talks about what to do when something goes wrong in a business or organisation and how to handle PR around it. This is a very general look about the risks posed by a ‘bad story’…

In this podcast Fiona talks to entrepreneur & business investor James Phipps talks about how important PR was in his former role as CEO and then chairman of IT communications company  Excalibur and w…

In this podcast Fiona talks about drafting a media list, or media lists for your business. It’s great to plan stories and to identify which ones might be suitable for the media but what then? Where d…

Plan Your PR for 2022 – in this podcast, Fiona talks about planning PR for a year based around both proactive stories (stories in your business or organisation which you don’t make the most of) and a…

In this podcast, Fiona talks to Lisa Berry of Cheeky Little Prints around how PR can support a product based business, what PR means to her and how important Christmas is in her business. Lisa will t…

In this podcast, Fiona will talk about how to use the season of Christmas and all associated festivities as a ‘PR hook’ to attract the media, to proactively engage with them and to reference it acros…

Fiona Scott is a no-nonsense PR professional, a former TV journalist who tells it as it is!

She chose this podcast title for good reason – to counter the smoke and mirrors around the world of PR. Fion…