PR Not BS

This week's guest on Fiona's show is Sarupa Shah who's also known as The Soul Agent. She has taken her love and passion for spirituality and personal development and brought it into business.

Sarupa …

Understanding how to build relationships with journalists and how to play the long game is the key to best PR practice.

Today's guest on Fiona Scott's podcast is Suzanne Baum - a journalist of 25 year…

Sales is not a dirty word and we all need to make them for our businesses to survive.

But as guest Andy Entwistle of Salient Sales explains to Fiona Scott on this episode, being ethical in your appro…

Mass mailouts from PR companies to journalists is big no no - according to Fiona's guest  Jenna Farmer on this podcast episode.

Jenna is a blogger, free-lance journalist, writer and speaker who frequ…

Caroline Peyton is a Swindon-based nutritionist and naturopath whose persistence with PR has really paid off.

Fiona's guest on the podcast this week, Caroline is also a client Fiona loves working with…

Fiona's guest on this episode is Chris Roberts MBE - a local journalist and community activist who only now - years after the fact - is ready to think of herself as a writer and storyteller. 

For why …

Don't expect any purple prose from Fiona's guest this week, Denise O'Leary MBE, the founder of Purpol marketing. 

She may have named her business after her favourite colour of purple, but as befits th…

This week Fiona is joined by entrepreneur Jamie McAnsh - who you might know as the man who climbed a mountain on his hands. 

As Jamie discusses with Fiona, PR is about visibility and he has a unique p…

On this episode, Fiona's guest spills the beans on how to ensure  journalists give you the PR exposure your business deserves.

Freelance journalist Dan Martin focuses on startups and small businesses …

If you think your PR could do with a spring clean as we enter the second quarter - Fiona will inspire you with some cracking good ideas. 

As she explains on this episode, you might be planning to:

• recr…

In this episode, Fiona and Emma Carter discuss how to solve the age-old conundrum of how to slot together a complete marketing plan using all forms of outreach.

Emma is MD of the Swindon-based digital…

Fiona chats to former journalist, PR & comms specialist and straight talker Jessica Shepherd...

It's an episode where the focus is on tackling how best to position your story and engage with journalis…

Fiona challenges the sceptics with spiritual coach Samantha Jayne where they chat about how shifting and shaking off old beliefs around money, success, happiness and love in business has its place. 

 …

Fiona cuts through the spin of PR with Janey Lee Grace where they talk about taking back the responsibility for your own PR.

 It's an episode where the focus is on:

• how to stop selling and start sharin…

Fiona talks today about practical planning for PR success in 2022, based on what the media is likely to be talking about - and not what business owners/PRs want them to talk about.

She wants you to di…

Fiona offers some PR tips and trends for 2022 - Fiona does some crystal ball gazing and predictions for interesting story hooks for the coming year. What does she think the media will be favouring or…

Fiona talks today to her friend and fellow journalist Jill Foster who now works as a freelancer across the national and international media – a specialist in human interest stories and features. Jill…

Today Fiona talks to Dragons’ Den entrepreneur Ed Hollands of DrivenMedia. Three years ago this young man received funding when he appeared on the BBC TV series. Ed talks about the experience and wha…

Fiona’s podcast today talks about the value of integrating ‘charity’ or ‘community’ into a PR strategy as a business or organisation. She talks about how this can demonstrate ethics and purpose, show…

In today’s podcast Fiona reflects on some PR highlights and lowlights over the last 18 months and reflects on why they went wrong, what happened and also what went right. She talks about how hitting …