Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
- Update frequency
- every 7 days
- Average duration
- 26 minutes
- Episodes
- 144
- Years Active
- 2021 - 2025
Knowing When to Exit as a Founder, with Dimitar Stanimiroff
"Don't waste your chips on bad hands."
Dimitar Stanimiroff has been through multiple exits, some successful, some painful shutdowns. He co-founded WePow(acquired) and Heresy (shut down after 3.5 years…
Rebuilding and Automating a Business From the Ground Up, with Tara Button
"I had to let everyone go and run the entire business myself."
Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. Th…
The Secret to Enjoying Your Scale-Up Journey, with Nick Baker
Why You Can't Sustain What You Don't Enjoy
Nick Baker left his successful consultancy after 25 years, burnt out from always being "on." He became a non-exec, convinced he'd never return to operational…
Shifting from Founder to CEO, with Jennifer Clamp
The CEO who takes all the meeting notes isn't leading. They're sabotaging their own team.
They feel comfortable doing what they're good at rather than tackling new parts of their role.
But what if the…
Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street
Your best marketing content creators probably aren't who you think they are.
Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, …
Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
Most founders wait too long to think about partnerships.
They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.
But what if partnerships weren’t a bac…
The Power of 'Deep Work' for Founders – Reconnecting with Self and Having Fun, with Freddie Birley
What if having more fun was the key to being a better founder?
Seriously. Not just to feel good, but to actually unlock better decisions, more creativity, and a business that’s built to last.
In this e…
Authenticity First – The Unspoken Key to Scaling Sustainably, with Emma Serlin
What if the key to unlocking better leadership isn’t strategy or scale but something far more personal?
In this episode of The Peer Effect podcast, I sit down with Emma Serlin, Founder and CEO of Lond…
Bet on Yourself and Stay True to Your Vision, with Jonathan Cornelias
What does it take to scale a startup without losing sight of your vision?
In this episode of the Peer Effect podcast, Jonathan Cornelias, shares the lessons learned from building four companies, inclu…
Redefining Success & Integrating Work and Life, with Kelly Ryan Bailey
What if work-life balance isn’t the answer?
As founders, the pressure to keep moving forward can feel relentless. But what if the secret to success isn’t sprinting harder, but intentionally slowing do…
Separating Identity from Business and Building Boundaries as a Founder, with Sean Campbell
Has your identity become wrapped up in your business?
Setting boundaries and separating your identity from your business could be the first step to building a successful business sustainably.
Sean Camp…
Mastering Hiring & Building Teams that Thrive, with Akbar Karenga
What is the true cost of a bad hire for your company?
In this episode, we’re joined by Akbar Karenga, founder of Maarusi, a talent and people consultancy driven by his passion for diversity, equity an…
Scaling Smarter: How Founder Forums Propel Success, with Kevin Lavelle
What does it really take to scale beyond the early wins?
For founders who’ve already seen a degree of success, reaching the next level means facing new challenges, and Keven Lavelle, founder of Harbo…
Navigating Sustainable Entrepreneurship with Bob Bowden
Ever felt overwhelmed by the challenges of starting and scaling a business?
In this episode, we’re joined by Bob Bowdon, founder and CEO of VidaFair, a pay-per-stream video platform. Bob has worked a…
Creating a Culture of Well-being: Mental Health Insights for Founders & Teams
In this special mashup episode of Peer Effect, we bring together insights on mental health, well-being, and sustainable performance from leaders who are making it happen!
Michael Matania, Sam Rosen, …
Scaling Tech: Four Founders Share Their Secrets to Success
In this special mashup episode of Peer Effect, we’ve gathered insights from four tech founders who have successfully scaled their companies.
From navigating the complexities of AI integration to find…
Navigating M&A to Unlock New Markets, with Matt Bodnar
Ever thought that Mergers and Acquisitions (M&A) are just for the big names with endless cash?
In this episode, ex-Goldman Sachs sailor and ‘Forbes 30 under 30’, Matt Bodnar explores how founders can…
Harnessing Peer Influence for Entrepreneurial Growth and Team Success, with Logan Naidu
Does character and trust matter more than high performance?
In this episode, of Peer Effect, we’re joined by Logan Naidu, Founder and Group CEO of Kernel Global. He’s successfully scaled his company …
Navigating Founder Alignment to Avoid Toxic Pitfalls, with Alice Olafare
What does it take to keep a team aligned, motivated, and moving towards a shared mission, even when things get tough?
In this episode, Alice Olafare shares her insights as an ex-founder and her experi…
Scaling Smart: Hiring, Delegation, and AI in Business Growth, with Richard White
Are you hiring the fans of your company, and the people who already love your business’ product?
In this episode of Peer Effect, Richard White, Founder and CEO of Fathom, offers valuable insights from…