Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
- Update frequency
- every 13 days
- Average duration
- 43 minutes
- Episodes
- 106
- Years Active
- 2020 - 2025
#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
#83 - Practical Exercises for Better and Holistic Time Management
Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time…
#82 - Casually chatting about travel, craft projects and current obsessions
I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize he…
#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action
#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values
In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize th…
#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges
I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw …
#78 - How to Sell Your Products Without Feeling Gross
Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, da…
#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentic…
#76 - Unraveling your Business Identity - pt 1. Your Identity
SUMMARY
Hey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey fr…
#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus
SUMMARY
In this episode, I'll be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. We'll delve into both personal …
Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...
Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I ma…
#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year
FUN FUNDS FRAMEWORK + COUNTDOWN TRACKER - FREE DOWNLOAD
SUMMARY
Ever wondered how much your business could save by adopting some simple yet super effective strategies? Well,…
#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business
What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entr…
#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters
What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down…
#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman
Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the …
#70 Crafting Connections: The Power of Content Creation for Small Businesses
Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for…
#69 - Prioritise You: Crafting a Healthy Business with Personal Intentions
"In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attenti…
#68 - Creatively Navigating Storms: Managing Small Business Stress
Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting…
#67 - Striking the Perfect Balance: Business and Personal Life in the Summer Season
Take Notes for Next Season
Hey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow …
#66 - Level Up Your Business: Insights from Program Alumni
Hey there, welcome to this awesome episode of our podcast! Today, we've got a burning question to tackle: "Is the Ja, Wol Business Circle program the right fit for you?" If yo…