Outsmart the Hustle
Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.
- Update frequency
- every 7 days
- Average duration
- 14 minutes
- Episodes
- 38
- Years Active
- 2024 - 2025
#017 Backups on Backups
Filmmaking disasters are inevitable—but how you handle them makes all the difference. In this episode from the Memoir Mastery Workshop in Washington, DC, host Hannah McGinty shares real-world experie…
#016 Making Automations Genuine (ft. Jese Gary)
Struggling to keep up with the demands of running a service-based business? Automation might be the game-changer you need. In this episode, Jese Gary, a back-office systems expert and certified Honey…
#015: Networking (ft. Daniel K Films)
In this episode, we dive deep into networking, marketing, and the power of genuine connections. Special guest Daniel Karnafel, owner of Daniel K Films, shares his journey toward owning a high-end wed…
#014: Mastering Package Objections
Transform your sales process by learning how to anticipate and address client objections before they become roadblocks. Discover how turning objections into opportunities can help you create perfectl…
#013: This is How You Confidently Communicate Your Worth
Master the art of confidently communicating your prices and packages. Learn proven strategies for presenting your value proposition and handling common pricing objections with real examples from a su…
#012: Pricing Premium Market Rates
Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain …
#011: Standing Out in Your Market
Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and buil…
#010: Why Ads Aren't Your Quick Fix
Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you…
#009: Why Every Engaged Couple Isn't Your Ideal Client
Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfillin…
#008: Winning Clients with Storybrand
Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasin…
#007: Master Your Money Mindset: Attract Clients Who Value Your Worth
Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pric…
#006: How to Live in Abundance Even When You Don't Have Much
This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinki…
#005: The Silent Killer of Businesses (It’s Not What You Think)
Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. Yo…
#004: The High Cost of Low Investment
Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself f…
#003: How to Choose the Right Legal Structure for Your Business
Dive into the crucial world of business structures with Hannah McGinty as she breaks down the pros and cons of different legal entities for creative entrepreneurs. Learn the key differences between S…
#002: Why Should Clients Choose You Over the Competition?
Episode Description: In this episode of Outsmart the Hustle, host Hannah McGinty breaks down how to create a powerful Unique Value Proposition (UVP) that will help creative entrepreneurs stand out in…
#001: Chameleons Are Broke
Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand…
Imagine with Me
Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
Hosted by: Hannah McGinty
Edited by: Manuel Mesa
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