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OnBD with ALF - Podcast

OnBD with ALF

 Rob Jones

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. 

 

Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.

 

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Careers Sales Marketing Media Business
Update frequency
every 29 days
Average duration
52 minutes
Episodes
62
Years Active
2020 - 2025
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Reshaping E-Commerce with Klarna. Rory meets David Sandström.

Reshaping E-Commerce with Klarna. Rory meets David Sandström.

Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss…
00:48:57  |   Thu 17 Feb 2022
Can we all do more to Live Kindly? Rory meets Jodi Monelle, Founder & CEO of the online, media platform.

Can we all do more to Live Kindly? Rory meets Jodi Monelle, Founder & CEO of the online, media platform.

Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what…

00:47:49  |   Tue 18 Jan 2022
Rory tackles Ben Wright, Chief Commercial Officer of the English Football League

Rory tackles Ben Wright, Chief Commercial Officer of the English Football League

Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial …

00:58:20  |   Mon 06 Dec 2021
Pip & Nut - Rory talks to the Chief Squirrel - Pip Murray

Pip & Nut - Rory talks to the Chief Squirrel - Pip Murray

Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling…

00:48:56  |   Tue 23 Nov 2021
Who Gives a Crap? Simon Griffiths tells Rory why he does

Who Gives a Crap? Simon Griffiths tells Rory why he does

In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised e…

00:56:00  |   Mon 01 Nov 2021
Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den

Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell the…
00:53:28  |   Mon 04 Oct 2021
How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King

How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King

Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well …
00:44:08  |   Tue 21 Sep 2021
How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle

How Oven Chips Changed the Insurance Industry - Jimmy Williams of Urban Jungle

In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book a…
00:56:38  |   Fri 16 Jul 2021
Building emotional connections between people and brands.

Building emotional connections between people and brands.

Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death.

Hosted on Acast. See acast.com/privac…

00:31:56  |   Wed 19 May 2021
How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts

How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts

Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is…
00:48:09  |   Mon 12 Apr 2021
'Deepen, don't dilute.'

'Deepen, don't dilute.'

Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the lau…
01:00:14  |   Tue 16 Mar 2021
'How to motivate people to give money for nothing in return'

'How to motivate people to give money for nothing in return'

Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of …
00:59:30  |   Mon 08 Feb 2021

"The leaders aren't the boss - the consumer is the boss". Tom Moody VP & MD P&G Northern Europe

Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't…
00:58:01  |   Wed 16 Dec 2020

"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in e…
01:04:58  |   Fri 20 Nov 2020
0 to 6% of the market - the energetic charge of the disrupter brand BULB

0 to 6% of the market - the energetic charge of the disrupter brand BULB

BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and ha…
01:05:52  |   Thu 24 Sep 2020
D2C - the marketing challenge of convenience vs. commitment

D2C - the marketing challenge of convenience vs. commitment

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants …
01:04:18  |   Tue 18 Aug 2020
Being driven by creativity, not spreadsheets

Being driven by creativity, not spreadsheets

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a…
01:01:41  |   Wed 22 Jul 2020
Creating a culture of innovative marketing

Creating a culture of innovative marketing

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during …
01:00:55  |   Fri 19 Jun 2020
Boots - 10 Years Change in 10 Weeks

Boots - 10 Years Change in 10 Weeks

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speed…
00:45:15  |   Tue 02 Jun 2020
Being a challenger brand

Being a challenger brand

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behav…
01:01:17  |   Mon 18 May 2020
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