Marketing Smarts from MarketingProfs
Weekly podcasts featuring in-depth interviews with smart marketers.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 50
- Years Active
- 2023 - 2024
The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and …
00:30:14 |
Thu 30 Mar 2023
The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marke…
00:39:27 |
Thu 23 Mar 2023
How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.
00:34:43 |
Thu 16 Mar 2023
B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your targ…
00:32:21 |
Thu 09 Mar 2023
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced f…
00:29:56 |
Thu 02 Mar 2023
The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and…
00:29:47 |
Thu 23 Feb 2023
A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast]
Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a data scientist.
00:38:30 |
Thu 16 Feb 2023
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]
What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions an…
00:42:05 |
Thu 09 Feb 2023
Maximizing Your B2B Marketing Budget--Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]
B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, …
00:36:04 |
Thu 02 Feb 2023
How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hur…
00:36:30 |
Thu 26 Jan 2023
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