Marketing Smarts from MarketingProfs
Weekly podcasts featuring in-depth interviews with smart marketers.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 50
- Years Active
- 2023 - 2024
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to chan…
00:34:54 |
Thu 17 Aug 2023
Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast]
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thoma…
00:27:33 |
Thu 10 Aug 2023
The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark …
00:28:26 |
Thu 03 Aug 2023
How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and care…
00:43:05 |
Thu 27 Jul 2023
How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookiele…
00:38:21 |
Thu 20 Jul 2023
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories sta…
00:28:29 |
Thu 13 Jul 2023
A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more…
00:36:40 |
Thu 06 Jul 2023
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how at…
00:25:49 |
Thu 29 Jun 2023
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving …
00:35:24 |
Thu 22 Jun 2023
Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and …
00:35:51 |
Thu 15 Jun 2023
B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increa…
00:41:00 |
Thu 08 Jun 2023
ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketin…
00:28:42 |
Thu 01 Jun 2023
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history o…
00:36:28 |
Thu 25 May 2023
How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]
Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ong…
00:32:31 |
Thu 18 May 2023
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all pep…
00:35:49 |
Thu 11 May 2023
The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]
Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
00:46:35 |
Thu 04 May 2023
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]
Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community s…
00:40:18 |
Thu 27 Apr 2023
How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]
Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.
00:30:19 |
Thu 20 Apr 2023
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.
00:28:11 |
Thu 13 Apr 2023
How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
00:30:49 |
Thu 06 Apr 2023
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