Hey, there!
Welcome to the Marketing Made Easy for HR Consultants podcast hosted by Nick Poninski.
The show that helps you build a business that earns £70K or more.
When you tune in you'll discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings.
So if you want more leads, clients, sales, and profits, then this is the show for you, my friend.
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New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...
This episode is for you.
I sat dow…
I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.
Not even joking.
It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you…
I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.
The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… bu…
Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking.
I created the event and publicised it widely, but only two amazing HR C…
You think you need to sell HR. But that's a complete misunderstanding.
And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel li…
As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.
You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even try…
Ever wondered what to charge for your HR services… without scaring the client off?
You don’t want to undercharge and resent the work.
But you don’t want to overcharge and lose the sale either.
So you se…
If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.
Maybe you tried it out. Maybe you didn’t.
But either way, you’ve probably h…
Most HR Consultants read business books with the best intentions.
But then life happens.
The plan feels overwhelming.
And when they don't get immediate results… they quietly stop.
Which isn't ideal.
Espec…
Most self-employed HR consultants are brilliant at what they do…
Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment …
Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.
Meaning, they're wasting their time firing posts and DMs into the void.
So if getting littl…
There’s a huge myth in the HR Consultancy world that catches EVERYONE out.
What’s the myth?
“SMEs are a target audience.”
Wanna know why this myth is destroying your business?
And what to do instead so…
You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.
So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that…
Most HR consultants overcomplicate their marketing.
They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.
Posting on LinkedIn… Networking… Even trying out…
This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:
Ever Been Left in Proposal Purgatory?
Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.
No replies. No feedback. Nothing but deafening silence.
Meanwhile…
This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.
You’ll discover:
This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:
On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.
🔊 Listen now to discover:
✅ How you can build stronger relationships with your …
On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...
So tune in and discover...
🎯 How to stop wasting hours on calls with people who were…