Making Good: Small Business Podcast
Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.
- Update frequency
- every 5 days
- Average duration
- 36 minutes
- Episodes
- 320
- Years Active
- 2020 - 2025
158: The Power of a Personal Brand with Katie Zeppieri
My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build…
157: Everybody Writes by Ann Handley (Making Good Book Club #14)
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content…
156: Marketing for Beginners (Let's Start from Scratch)
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in …
155: 10 Things I Learned in 2022
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in …
154: How 3 Small Business Owners Are Planning for 2023 [Small Biz Panel]
Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join m…
153: 20 New Year Content Ideas [BONUS From the Private Podcast]
Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren …
152: How to Do a Year in Review (3.0!)
Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in …
151: Wholesale, Hiring + Taking Your Business Temperature with Katie Hunt
File this episode under MUST-LISTEN if you're a product- based business!
What do successful small businesses who get big wholesale accounts have in common?
How do you plan for the year?
What does it …
150: Drop the Ball by Tiffany Dufu (Making Good Book Club #13)
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.
Drop the Ball book is part memo…
149: December Permission Slips [From the Private Podcast]
In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four…
148: How to Make Better, Faster Decisions with Nell Wulfhart
For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions …
147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]
In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I th…
146: How to Pitch Your Business for PR Opportunities with Lucy Werner
Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like …
145: Big Magic by Elizabeth Gilbert (Making Good Book Club #12)
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert.
In this episode, we talk abou…
144: Let's Plan Your End-of-Year Marketing
Download a free end-of-year planning workbook to walk you through this process, step by step.
Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. Wha…
143: How to Bring *YOU* Into Your Brand with Suz Chadwick
Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding.
Since I first came across her, there’s been one perso…
142: Do You Struggle with Following Through? (this one's for you!)
If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with …
141: Digital Body Language by Erica Dhawan (Making Good Book Club #11)
Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica D…
140: Pinterest 101 with Kate Ahl
My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven appro…
139: Planning for Q4: Marketing [Small Biz Panel]
Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're…