I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.
We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic.
It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives.
Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
Do you know the power a name wields?
This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in cho…
Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively commu…
Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.
In this episode, I unpack the adverse effects o…
I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.
In this episode, I share lessons on taking y…
Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many cr…
Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never hea…
Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and…
Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I…
For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journ…
Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.
Your journey starts with identifying the reason for your membership, its objectives, …
Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts th…
Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolutio…
When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candi…
Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours y…
What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?
In this episode of M Path, we…
How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?
Authenticity is the cornerstone of my discussion on this episod…
Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.
We also navigate the path of bui…
It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategi…
Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that al…
We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?
In this e…