M Path

Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an i…

Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack?

In this episode, I explore the intricate world …

Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere emai…

I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved …

As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particul…

Are you tired of the same old, pushy marketing tactics that leave you feeling icky?

In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I…

Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise in…

Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'

In this episode, I share stories and wisdom from my 'Conten…

Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business s…

Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!

In this episode, I share my secrets …

Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curve…

As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.

In this episode, …

When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.

As a seasoned copywriter with a heart rooted in genuin…

I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. …

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the hear…

Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire t…

Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely cra…

Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage pl…

As entrepreneurs, getting caught up in the end-of-year rush is easy. Still, I'm here to guide you through ten creative approaches to keep your business momentum thriving without compromising your fes…

Prepare to discover how an away day can revolutionise your entrepreneurial journey, particularly if you're empathic and sensitive.

In this episode, I dive into the benefits of dedicating a day to step…