Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

This week I answer 3 questions about;

• Business development on LinkedIn™️
• The use of AI
• LinkedIn™️ 'Associates'

Also covered in this episode;

• Collaborative articles
• The problem and prevalence of mi…

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REA…

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many peo…

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month.

It's bee…

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast;

Shou…

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REA…

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?

That plus;

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken .

I've been a follower and a…

Organic content reach is on the decline...again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it re…

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we RE…

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this impor…

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.

I really enjoye…

This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions

Gillian Whitney  

Kevin D. Turner 

Tiina Jarvet

Richard van der Blom 

Also in this edition;

…

My thoughts and feedback on Uplift Live

UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportuni…

This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Con…

Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you?

This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like.

Not you...you are…

Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge?

Do the benefits of collaborative articles add up?

That plus;

• An update on the revamped Services sectio…