Higher Ed Marketing Lab
Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
- Update frequency
- every 27 days
- Average duration
- 38 minutes
- Episodes
- 52
- Years Active
- 2018 - 2025
Leading with Compassion and Character with General H. D. “Jake” Polumbo
We’ll be diverging a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others.
Joining us in that…
People, Process & Technology with UCF's Dr. Jennifer Sumner
We'll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida's online program. In this wide ranging conversation, we hear about UCF Connec…
A Public Relations Primer with Barbara Pierce
If you've ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communica…
Growing Enrollment at University of the Ozarks (Part 2)
This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal arts university in rural Arkansas, has managed to consistently grow enrollment d…
Growing Enrollment at University of the Ozarks (Part 1)
Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges, University of the Ozarks, Arkansas' oldest private liberal arts university, h…
Making Data Meaningful at Southeastern University
Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic …
CRM-Powered Digital Marketing at Messiah College
Historically, CRMs have been seen as a tool for Admissions, but today's CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops …
Engineering Word of Mouth with Daniel Lemin
Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.
In this epis…
Uncovering Hidden Audience Insights with Susan Baier
Susan Baier's research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to…
Guerrilla Website Governance with Shelley Keith
We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.
The Chief Enrollment Management Officer with Mike Reilly
We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.
Digital Transformation with Chris Aarons
We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.