Higher Ed Marketing Lab
Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
- Update frequency
- every 27 days
- Average duration
- 38 minutes
- Episodes
- 52
- Years Active
- 2018 - 2025
Making DEI Practical at University of St. Thomas
Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often…
Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio
Differentiating Your School Through Smart Strategy
We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace.
Managing a Team That Spans Four Generations
In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.
How to Win Faculty and Influence Staff (and Athletics)
In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the…
Trusted Advisors: Working Well with Your Board of Trustees
As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most leaders end up learning through experience (read: ob…
Becoming a VP (Or Becoming One on Another Campus) with Mary Napier
This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing leaders. In this episode, we’ll be discussing the…
Financial Aid Leveraging with Jimmy Jung
In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform how schools award financial aid.
Joining us in the …
How to Give Better Feedback on Creative Work
The quality of input you deliver on creative work can be a make or break factor that helps your team reach new creative heights or sends them spiraling into uncertain territory. Echo Delta's Creative…
Marketing Analytics: How to Build Your Team's Credibility and Data Savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organiz…
Strategies for Engaging Parents During College Search
We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the college search process. We start our conversation with…
Getting Your Campus Social Media Strategy Right
Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.
How to Optimize Your Website for Search in 2021
Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
As…
Journey Mapping at Mayo Clinic College of Medicine and Science
In this episode, we talk with Matt Sluzinsky, Director of Web Strategy and Services at Mayo Clinic College of Medicine and Science. While Mayo Clinic is one of the most recognizable names in medicine…
Responding to COVID-19 at University of the Ozarks
In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operat…
Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the poten…
How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley
In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness.
Joining us in the conversa…
Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey
We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Syst…
Humanizing the Digital Experience and more from eduWeb2019
Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. I met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and them…
Optimizing the Campus Visit with Jeff Kallay
The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of…