Head Start

What’s in a brand? Is it the sleek logo with the matching color palette and catchy tagline? Is it your organization’s mission statement and your event’s core values? Or is it every single thing that …

Why do some of your marketing campaigns work and others don’t? Why do you yourself as a consumer respond a lot more favorably to some types of messages and not others? At the end of the day, what mak…

When you want to know what’s happening and trending in the endurance events industry by the numbers, where do you turn to? Well, for me and many people I know, the definitive source of event data for…

When you think of race expos, what kind of thing comes to mind? Well, if you’re like me, you’re probably thinking huge pre-race expos like New York or London, where you go to pick up your bib and rac…

Public relations (PR) is an integral part of running a successful brand and business. It is the art of communication and storytelling. It’s about appealing to communities and stakeholders, forging re…

If you’re listening to this episode as it comes out, it’s the middle of the holiday season and, hopefully, you’re recovering from some excessive meal or other - so, Merry Christmas to you!

Today, we h…

Sports tourism - you’ve heard the phrase, people traveling to places to participate in sporting - that’s a whole thing these days. And a very fast-growing thing at that.

So, how can your race capital…

If you have built a business putting on races, chances are you would have thought of maybe selling some or all of those races at some point in the future. You may also have toyed with the idea of buy…

The GiveSignup|RunSignup Symposium series has grown from modest beginnings of just a few dozen people to be the industry conference most race directors and timers will attend during the year.

And thi…

If I told you “race marketing”, what kinds of things come to mind? Facebook ads maybe, maybe Google Ads. But what about your race website? Is that optimised for search engines? When people search Goo…

It’s very fashionable these days to hear people speak of “influencers” - people who work with brands to promote their products and services to a niche audience in which they have a strong following.

…

Today, we have a bonus episode for you. And it’s all about Tyvek. Yes, that wondrous paper-like, fabric-like material, that is actually neither paper nor fabric, that our industry uses to make race b…

At the tender age of 24, with no prior experience or any interest in running, Matt Trevett decided to take a gamble and launch a new 10K in his hometown of Weybridge in Surrey, UK.

Matt promised local…

It’s probably fair to say that when it comes to a race director’s calendar, it doesn’t get much bigger than race day. It’s the day your race comes alive and a day you and your team have been working …

Ask yourself this: when was the last time you bought something without checking out reviews for it online?

Experiences, like races, are no different. When you have a dozen 10Ks to choose from, you’ll…

Have you ever thought about timing your races yourself? Building your own RFID timing system? Perhaps even building a small race timing business on the side as a way to diversify your income?

Well, do…

Making races more sustainable is on more and more race directors’ radar these days - which is awesome. But when it comes to moving from theory to practice, working to affect actual change in your rac…

Have you ever wondered how the choices you make about your race start procedure can affect every aspect of the rest of your race? Even simple things, like choosing a wave start over a rolling start, …

Selling sponsorships is arguably the biggest chronic challenge race directors face. Many race directors simply don’t like doing it, others don’t know where to start, and perhaps some have even given …

With races starting to come back, and at least a hint of normalcy slowly returning to the endurance events market, it’s a good time to take stock of where we currently are on the road to recovery.

Ar…