Head Start

Most races only come around once a year. So when you’re working to improve a race for your participants, you’ve got precious few opportunities to receive feedback from them. How do you use those oppo…

Looking into the business of putting on races from the outside, as a passionate runner and racer, you might be mistaken in thinking that putting on races is a fairly straightforward, relaxing, comfor…

“A game changer”, “TV on steroids”, “the future of content” and “ridiculously addictive”. That’s just a few ways to describe TikTok, according to my guest today, but, chances are, if you have teenage…

If you have been putting on races for a while, it probably won’t surprise you to hear that organizing events is one of the most stressful jobs out there. How stressful? According to a 2019 survey by …

Securing sponsorship is undoubtedly one of the toughest jobs on any race director’s plate. And finding and approaching sponsors, in particular, is probably the toughest bit of it.

Where do you even b…

90% - keep that number in mind -  that’s how much of your event waste you should be diverting away from landfill to be able to claim that your event is a zero waste event. Sounds tough? Easy?

For mos…

In all walks of life, people love to stress the importance of data - knowing the hard facts and using evidence to make better, more informed decisions.

So, how well do you know your participants? How…

Last week, if you happened to join us for part one of our two-part Facebook Ads podcast special, we set the scene by looking at Facebook marketing strategy, understanding sales funnels, planning and …

When it comes to spending money on marketing races, Facebook Ads remains the most popular choice for race directors and professional race marketers, regardless of race size or type.

So how do you mak…

Are you struggling to understand how you should approach and talk to sponsors? Is seeking sponsorship a task you dread or maybe have even given up on?

We’ve got an awesome episode for you today that …

Personalized participant video, where a participant receives an edited video of themselves in the race after they cross the finish line (often as soon as a few minutes after), has been a long time co…

Have you ever thought about trademarking your race’s name or logo? Trademarking your race and brand could help protect your business against trademark infringement, and the risk of getting someone el…

When it comes to marketing your race, email marketing is the granddaddy of all marketing channels. Forget TikTok, and Instagram and Facebook Ads, if you don’t have a sound email marketing strategy, y…

It is May 2022 and whatever hopes and expectations we’ve all had of 2022 at the end of last year have started to materialize - or have they? It’s difficult to say how strongly our industry’s recovery…

When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement…

Does your race employ a race announcer? Chances are probably not. You may think that your race is not big enough to have one or that the money spent on a race announcer could be better spent elsewher…

What do the Marine Corps Marathon, Air Force Marathon and Army Ten Miler all have in common? They are, of course, amazing races put on to celebrate branches of the US Military that attract tens of th…

It is by now abundantly clear that some of the ways we have all been used to doing things, including organizing races, are just not sustainable for the planet in the long term. And it is increasingly…

It’s probably not an overstatement to say that volunteers are the backbone of every successful race. They are the people that make much of race day happen and, yet, recruiting and managing volunteers…

On February 17, former president of the Portland Marathon, Lester Smith, was indicted by a grand jury on charges of wire fraud and tax evasion. In the indictment, Smith, who has led the Portland Mara…