Hayley in Higher Ed | Professor at UCCS
Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising.
She currently teaches classes on professional and technical writing.
Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 95
- Years Active
- 2021 - 2025
How to take notes for work: PR
Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.
Monday Discussion | 1/10/2022
Monday = Class Overview and Client Project Explanation
JMS 380 Semester Overview
Welcome to JMS 380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester.
Our motto is to Replicate and Recalibrate with Int…
Basics of Information Design and Processing
Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.
Check out these resources referenced in the episode:
Week 10: Strategic Writing (Brand Voice)
Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing
Hey 415: this episodes talk about some foundations for writing on so…
Measurement and Analysis
Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning.
Follow along with the Slide D…
Week 8: Audience Analysis and Segments
https://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing
Hey, 415! This episode talks about audience segmentation to help you identify who you are targeti…
Week 7: Strategic Planning!
Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative bri…
Week 6: Industry Roles
Hey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the …
Week 5: Sept. 20 The Future of Social Media
Hey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space.
Week 4: Sept. 13 Community Practice Applications
Hey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover:
Contexts and Best Practices for Social C…
Week 3: Sept. 6 on Consumer-Minded Applications of Social Media
Hey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applicatio…
Week 2: 8.30 The Art and Science of Social Media
This episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline.
And if you are following along with the book, we are on pages 3-24 in Chapter 1.
Social Media Campaign Planning Projects
This episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous:
1. Strategy Brief where you organize your big ideas and direction for the camp…
Week 1: Aug. 23- The Class Framework
This episode explains our class frameworks for Switch and Sprints to create a foundation for the semester.
ACTIONS FOR THE WEEK:
- Review the Learning Materials
Podcast Episode 8.23
Agile and Switch
…