Hayley in Higher Ed | Professor at UCCS
Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising.
She currently teaches classes on professional and technical writing.
Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 95
- Years Active
- 2021 - 2025
Ethics and Leadership Part 2
Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR.
Ethics and Leadership Part 1
The audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below.
Careers Part 3 | Common Interview Questions in PR, Communication, Marketing
A recording from lecture on Friday, April 8 where we workshop and consider common interview questions.
Career Prep Part 2
This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries.
Overview of the Career Demand and Skills in PR and Marketing
Recording from lecture on Monday 4/4/2022.
Basics of Data Storytelling
Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques
Social Media and PR
Lecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice.
Radio and Podcasts in PR
Provided an overview of podcast and radio in the PR toolbox
Introduction to Press Events
We review media training concepts and look at examples of press events.
Media Training for PR Clients | 2.18.22
This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.
Features of Video News | 2.14.2022
This episode covers the big features of video news and getting PR coverage.
Blogs and Newsletters | 2.9.2022
This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.
Pitching to the Press pt. 1 | 2/7/2022
We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen.
Beyond the Press Release | 1.31.22
The recording from Monday's lecture and activity with examples of PR at work in the world.
Walking through the steps of a press release | 1.28.2022
This episode walks through the steps of a press release. You can follow along with the slides.
Press Releases #2 | Why and Examples 1.26.2022
Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.
Press Releases #1 | 1.24.22 | Public Relations
A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.
Follow Up on Strategic Planning for PR | 1.21
Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.
Strategic Planning for PR | Part 1 1.19.2022
This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.
How to Summarize Industry News | 1.14.2022 Lecture
On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose …