Good Business

This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect use…

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the ba…

I'm so excited to be back in the saddle and podcasting again, and coming to all of you with all kinds of fun, new stuff today. I want to jump right in and talk about something that's really, really i…

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not.

Good Business is h…

Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.

Good Business is hosted by Illana Burk, CEO of Illana B…

Today's episode is all about how to not be a jerk in the middle of a crisis.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs,…

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals. 

Good Business is hosted by Illana B…

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we le…

Things like adding extra value to something you do is fine.
 What I’m talking about is when you completely blow the scope of what was asked of you out of the water.

Good Business is hosted by Illana Bu…

Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe

Good Business is hosted b…

Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how t…

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time y…

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromi…

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses of…

This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out wh…

Today we're talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel li…

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll…

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love somethi…

Quitting usually comes with shame. It feels like bad decisions and ignorance and can certainly be predicated on failure, but it is, and will always be a choice that is 100% within your control. You c…

Each communication or point of contact you have with your people will have a ripple effect on every subsequent interaction. A blog post from years ago - left to languish in the annals of Google - tha…