Good Business

Asynchronous income. What IS that?!  
In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income,  and what you can find in the middle…

How to know what you should commodify and what you shouldn't.

In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. 

First, I …

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?

Lately, there's been a new flavor to the ethical marketing and selling conversation happening…

Does your work make the world a better place? When you think about creating an offer,  do you think about the impact of what you're doing? And how do you think about it?

In this episode, I talk about …

This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.

In this episode, I talk about how I got where I am today, the big why, the triple bottom line, th…

This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get t…

In part 3 of the Offer Design Series, we talk about delivery.
How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the lead…

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and makin…

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing…

Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing.

The kicker here, and this is really important, is to tell them no. Listen in to find out why and ho…

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the str…

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the stru…

In this episode, we are talking about language and leadership.  This is one of my favorite topics because we are going to talk about the words that need to f-ing go.

For more details, visit illanabur…

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. 

For more details, visit illanaburk.com.

Good Busi…

In this episode, we're talking about impact. 

When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops pe…

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actua…

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable wit…

This episode is all about identifying your leadership values. It might not sound sexy, but it's essential.

This is not going to be the standard "what are your values?" And you say, "honesty," and then…

Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in. 

Leadership is broken, like real broken. We don't actually know how to do this. And I want to …

Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new.  

Today's episode is the starting line for 12 months of content where we'r…