Giant Robots Smashing Into Other Giant Robots

Ben rants about bad jokes on twitter, doesn't ship any improved activation features on FormKeep this week, irons out some bugs on FormLinter, and begins an ad campaign. Chris contemplates shifting Up…

Ben encounters a downed FormKeep and enables a monitoring service, completes the un-grandfathering process for accounts on old tiers, and begins work on improving activation flow. Chris sends out a s…

Chris digs into the causes for a MRR drop, discovering usage trends with seasonality; and in the process gets a clearer picture of Upcase's user base. Also, he welcome Geoff to the project, and begin…

This week, we ruminate on the meta-organization of project management. Ben embraces team feedback on FormLinter.com, reaches the end of Formkeep's grandfathered pricing window, and removes sandboxing…

On Formkeep, Ben launches FormLinter to increase form accessibility and conversions, and looks forward to additional persons on thoughtbot product work. Chris continues marketing of the Bourbon Smash…

On Upcase, Chris releases the Bourbon course, restructures how new courses are highlighted, and discusses juggling the various factors that contribute to MRR. Ben takes on-boarding notes from a centu…

Ben changes product activation flow, possibly for the worse, launches a new UI, and muses on new customer acquisition for Formkeep. On Upcase, Chris starts to see benefits from the domain transition,…

Ben delays a new feature until an easier implementation can be reached, adds additional event tracking for better site usage feedback, takes a medium to large digression to rant about Javascript, and…

Chris transitions Upcase to thoughtbot.com/upcase for SEO and branding purposes, and introduces reactivate & resubscribe functionality. Ben publishes a blog post on Formkeep's pricing history, optimi…

Ben switches from Mandrill to Sendgrid, turns a corner on his guarantee vs trial test, and begins the process of overhauling Formkeep's UI. Meanwhile, on Upcase, Chris utilizes an interesting method …

Ben and Chris muse on the nature of weather-related happiness. Also, Ben works on instrumenting Formkeep's activation funnel, utilizes a monitoring utility to optimize sign-up flow, and vows to almos…

Ben and Chris discuss taxes and financial (as well as bedtime) routines. On Upcase, Chris showcases "The Weekly Iteration" on the site, reveals a long-term dream for the platform, and patches a criti…

Chris makes progress on Upcase's to-dos in order to shift focus to after-the-funnel improvements, and makes a renewed vow to talk to customers for direct feedback. Meanwhile, Ben attends a conference…

Chris keeps improving MRR on Upcase, patches a Javascript problem with a Javascript solution, and implements benefit focused text on course descriptions. On Formkeep, Ben discovers a flaw in an A/B t…

Ben decides to A/B test pricing, begins grandfathering existing customers to the new tiers, teases new features on Formkeep, and recounts some interesting customer interactions. Meanwhile, Chris driv…

Chris welcomes a new member to team Upcase, confronts a drop in MRR, and looks forward to increased content production. On Formkeep, Ben introduces tiered pricing and trials, considers tier different…

Ben and Chris welcome on Ryan Buckley, co-founder of Scripted, for an honest discussion on the shortcomings, pain-points, and benefits that arise from restructuring a product's focus.

• Formkeep
• Upca…

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you underta…

Ben accidentally launches a Vim course, debates a B2B vs B2C focus, and feels out different Formkeep pricing tiers. Chris welcomes back a handful of former subscribers to Upcase, continues to work on…

Chris converts with email campaigns, lays out a time-table to churn out a ton of content, and tries to analyze a dip in revenue. Meanwhile, Ben tests the definition of what constitutes a "conference"…