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Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing - Podcast

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways.

Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today’s leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.

Business Management & Marketing Marketing Motivation
Update frequency
every 9 days
Average duration
24 minutes
Episodes
56
Years Active
2018 - 2025
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Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps

Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to mis…

00:12:07  |   Thu 06 Apr 2023
Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization

Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case.

In this episode,…

00:13:03  |   Thu 30 Mar 2023
Search Engine Optimization Trends 2023 and Beyond : SERP

Search Engine Optimization Trends 2023 and Beyond : SERP

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data p…

00:12:01  |   Thu 23 Mar 2023
Search Engine Optimization Trends 2023 and Beyond: Key Changes

Search Engine Optimization Trends 2023 and Beyond: Key Changes

With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how…

00:17:04  |   Thu 09 Mar 2023
Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns

Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and res…

00:11:51  |   Wed 08 Feb 2023
Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing

Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale …

00:10:24  |   Wed 01 Feb 2023
Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers

Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just ess…

00:12:45  |   Wed 25 Jan 2023
Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations

Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest.

 

In this episode, Arti Sharma talks all about SEO and the value it b…

00:19:37  |   Wed 18 Jan 2023
Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers

Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers

In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategi…

00:22:31  |   Wed 11 Jan 2023
Inbound Marketing for Manufacturing Companies – Part 1

Inbound Marketing for Manufacturing Companies – Part 1

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything …

00:14:46  |   Thu 05 Jan 2023
Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot

Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your busin…

00:24:37  |   Mon 14 Nov 2022
Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand pro…

00:22:24  |   Wed 15 Jun 2022
Episode 23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative

Episode 23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative

The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing.  On this podcast m…

00:24:45  |   Fri 08 May 2020
Episode 22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush

Episode 22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush

Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of custom…

00:40:50  |   Thu 12 Mar 2020
Episode 21: Never Get Blocked Again

Episode 21: Never Get Blocked Again

Today, Arti talks tools to break up the monotony of content creation to keep you unblocked and keep the content flowing! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends!…

00:13:21  |   Thu 20 Feb 2020
Episode 20: The Power Of One - Delight Your Employees

Episode 20: The Power Of One - Delight Your Employees

Today, Arti talks simple tactics you can use for greater employee satisfaction! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rat…

00:19:47  |   Thu 13 Feb 2020
Episode 19: Your Role in the Automation Revolution

Episode 19: Your Role in the Automation Revolution

Today, Arti talks about how to invest in your technical infrastructure, as well as data and analytics to implement and support advancement in your business! - - - - - If you liked this episode of Fue…

00:13:25  |   Thu 06 Feb 2020
Episode 18: The Key to Keyword Research

Episode 18: The Key to Keyword Research

Today, Arti talks about how to do keyword research and how applying it to your digital marketing strategy will increase your sales efficiency! - - - - - If you liked this episode of Fuel Your Marketi…

00:21:30  |   Thu 30 Jan 2020
Episode 17: Become a Sales Funnel Plumber and Fix Your Leaks

Episode 17: Become a Sales Funnel Plumber and Fix Your Leaks

Today, Arti talks about sales funnels and why they matter, as well as what happens once the lead has turned into a customer and how to nurture those leads and relationships. -     -     -     -     -…

00:27:02  |   Thu 23 Jan 2020
Episode 16: Are You Leveraging LinkedIn? Growth Hacks for 2020

Episode 16: Are You Leveraging LinkedIn? Growth Hacks for 2020

Today, Arti talks about how LinkedIn is crucial to your 2020 marketing strategy, and how to grow your LinkedIn performance with simple and easy-to-implement hacks! -     -     -     -     - If you li…

00:17:29  |   Thu 16 Jan 2020
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