Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways.
Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today’s leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.
- Update frequency
- every 9 days
- Average duration
- 24 minutes
- Episodes
- 56
- Years Active
- 2018 - 2025
FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook
FYM Ep. 52 - Building B2B Trust in the AI Era: Lessons from GTM Leaders
FYM Ep. 51 - The Hidden Costs of Bad Onboarding & How to Fix It
In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and …
FYM Ep. 50 - Winning the GTM Game With Sangram Vajre, CEO at GTM Partners
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you …
FYM Ep. 49 - Mastering GTM: Grow Revenue & Build a Winning Team
In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently.
✅ Ke…
FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success
In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and l…
FYM Ep. 47 - The SaaS Entrepreneur’s Journey: Scaling Smart & Staying Focused
FYM Ep. 46 - Small Team, Big Results: Smart Demand Gen With Tara Robertson at Chili Piper
In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—with…
FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action
In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and…
FYM Ep. 44 - Navigating Curveballs With Practical Go-To-Market Strategies
In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges.
Discover G…
FYM Ep. 43 - Leadership Insights: Scaling With Go-To-Market and Data-Driven Focus
In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras.
Feras shares his inspiring journey from scaling a digital analytics consu…
FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert Advice for Founders & Marketers
In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) …
FYM Ep. 41 - GTM Strategies and Sustainable Marketing
In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding jour…
FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR Strategies for Success
Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO a…
Personal Engagement Meets Bold Disruption
In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for O…
Startup Marketing Insider: What It Took To Help Build Thriving Startups
Have you ever wondered what it takes to turn a vision into a thriving business?
Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about he…
Making the Digital Pivot: A New Era in Marketing
We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?
In this episode, I sit down with the Direct…
The Power of Targeted Demand Generation: Find Qualified Leads
Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to…
A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth
Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your l…
Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages
One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. Ho…