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Founded & Grounded - Podcast

Founded & Grounded

Tired of startup hype? So are we.
Ranked in the top 2.5% of podcasts globally and a top 5 startup podcast in Europe, Founded & Grounded gives unseen founders the mic, where real stories rise above the noise.

Our unique 3-part format blends founder interviews, co-host reflections, and actionable takeaways you can use right now. We go beyond the highlight reel to explore the human, unvarnished side of building a business, from emotional well-being strategies to exploring the paradoxes of entrepreneurship.

If you’re an early-stage founder, welcome home. You’ve found your people.

Apply to feature: foundedandgrounded.com

Mindset Entrepreneur Entrepreneurship Startup Investing Business Management Leadership
Update frequency
every 13 days
Average duration
52 minutes
Episodes
90
Years Active
2019 - 2025
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Cold Email - How to warm up your prospects

Cold Email - How to warm up your prospects

How to design a business that meets your expectations. Meet Mikey, Co founder of Cold Email, a SaaS start-up taking the hassle out of lead generation. 

Mikey's no stranger to the start-up scene,  havi…

00:34:06  |   Mon 07 Jun 2021
Aisle 3 - The start-up that compares well

Aisle 3 - The start-up that compares well

Meet Thomas, co-founder of Aisle 3,  who shares his insights into how his start-up propelled itself into the 1% of start-ups that raises funding. 

We discuss the world of price comparison, how Aisle 3…

00:38:48  |   Tue 25 May 2021
Proper Oats: Taking Cereal Seriously

Proper Oats: Taking Cereal Seriously

"You don't need anyone else to believe in you... other than you."

 This episode's guest entrepreneur is Suz: Mum, former accountant, bodybuilder - and founder of The Proper Oats Company. 

 Suz shares h…

00:46:22  |   Mon 03 May 2021
Handsome - Sister Act: The siblings making business beautiful

Handsome - Sister Act: The siblings making business beautiful

The sisters on a mission to change the beauty industry. April and Nikki share their story of why they started Handsome, the app for beauty professionals. 

We discuss their challenges, what it's like b…

00:46:12  |   Mon 12 Apr 2021
Spontza - Where business meets the beautiful game

Spontza - Where business meets the beautiful game

Want to turn your passion into a business? Want to know how to you figure out who your target audience is? In Episode 11, hear from Mark, who shares his insights and speaks openly about the challenge…

00:40:23  |   Mon 29 Mar 2021
Adapt - The start-up that went back to school

Adapt - The start-up that went back to school

Episode 10 we catch up with Maud, co-founder of Adapt, a study planner app for students. Adapt was built using Google’s Design Sprint process. After intense testing and quick growth they knew that Ad…

00:45:30  |   Mon 15 Mar 2021
TrueStart Coffee - The power of positive drinking

TrueStart Coffee - The power of positive drinking

Season 2 episode 9 we chat with Helena co-founder of TrueStart Coffee, the feel good coffee company. TrueStart has a strong ethical and sustainable ethos, and the coffee exists to make you feel great…

00:54:03  |   Mon 01 Mar 2021
Krepling - Making e-commerce e-asy

Krepling - Making e-commerce e-asy

Episode 8, we catch up with Liam JE Gerada co-founder of Krepling, a centralised commerce platform for entrepreneurs, business owners, and enterprises.

Born in South Africa and having moved to Malta, …

00:37:04  |   Mon 08 Feb 2021
Copy.ai - Building your start-up in public

Copy.ai - Building your start-up in public

Episode 7 is back in the USA with Paul Yacoubian, founder of copy.ai, “an AI powered assistant for writing and brainstorming marketing copy”. Paul gives us a great insight into AI, founders launching…

00:43:09  |   Mon 18 Jan 2021
The Snow Agency - Starting a family business

The Snow Agency - Starting a family business

Episode 6, we chat with Daniel Snow, co-founder (alongside his brother Jonathan Snow) of The Snow Agency, “a performance-based, digital marketing agency that specialises in scaling e-commerce brands”…

00:40:08  |   Mon 14 Dec 2020
Amschela - Exclusively British luxury fashion

Amschela - Exclusively British luxury fashion

Keri Andriana is the founder of Amschela an affordable, luxury brand specialising in vegan handbags. Since they launched, Amschela has featured in Vanity Fair and British Vogue resulting in rapid gro…

00:37:21  |   Mon 23 Nov 2020
MainStreet - How to avoid the illusion of progress

MainStreet - How to avoid the illusion of progress

Episode 4, we chat with Doug Ludlow, co-founder of MainStreet. MainStreet’s mission is 'to empower small businesses, create jobs and opportunities’. Through a shared passion for empowering small busi…

00:40:31  |   Mon 09 Nov 2020
Wriggle & Bristol Pantry - Testing your Minimum Loveable Product (MLP)

Wriggle & Bristol Pantry - Testing your Minimum Loveable Product (MLP)

Rob Hall founded Wriggle, an app which helps people discover local and independent restaurants, cafes and bars. Wriggle offers deals and discounts as well as helping to battle the ongoing issue of fo…

00:35:15  |   Mon 19 Oct 2020
The Bunch - Being your own customer

The Bunch - Being your own customer

Elliott, our second entrepreneur for season 2 set up The Bunch whilst at university. He became frustrated with spending time sorting out bills for student accommodation, and often felt cheated. The B…

00:34:28  |   Mon 05 Oct 2020
Stephenson Law - The legal flamingoes in a flock of pigeons

Stephenson Law - The legal flamingoes in a flock of pigeons

How many law firms would describe themselves as a 'flamingo in a flock of pigeons'?

That's the mission for the first guest of Founded & Grounded Season 2, Alice Stephenson.

In a career that has seen Al…

00:38:38  |   Thu 24 Sep 2020
Linkilaw - Breaking boundaries, staying legal

Linkilaw - Breaking boundaries, staying legal

Episode 15 - we catch up with Alex Isenegger, founder of Linkilaw. We hear from Alex first-hand the challenges she faced when starting up. The legal industry is heavily populated by men who have been…

00:43:24  |   Mon 15 Jun 2020
But the books: Balancing more than just the Books

But the books: Balancing more than just the Books

Episode 14 - we speak with Zoe Whitman, founder of But the Books. Zoe shares her story of how she started the business, how it has grown and the many challenges she has faced along the way. Zoe is a …

00:32:58  |   Mon 01 Jun 2020
Mini Mealtimes - The accidental entrepreneur

Mini Mealtimes - The accidental entrepreneur

Episode 13 - we speak to Marie Farmer, founder of Mini Mealtimes. Like most of us, Marie was a concerned first-time parent, but after speaking with other parents, she quickly realised she wasn't alon…

00:33:20  |   Mon 11 May 2020
Crowdcube - How to fundraise from your crowd

Crowdcube - How to fundraise from your crowd

Episode 12 - we catch up with Luke Lang, one of the co-founders of Crowdcube (founded 2011), which was the world's first equity crowdfunding platform. Luke gives some invaluable insights into how Cro…

00:30:12  |   Mon 27 Apr 2020
COVID-19 - How will your business adapt?

COVID-19 - How will your business adapt?

Episode 11 - how is your business adapting to the COVID-19 pandemic? Want to know what support is available for your business? We speak to influencers in the region about what support is available bu…

00:39:42  |   Mon 13 Apr 2020
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