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Founded & Grounded - Podcast

Founded & Grounded

Tired of startup hype? So are we.
Ranked in the top 2.5% of podcasts globally and a top 5 startup podcast in Europe, Founded & Grounded gives unseen founders the mic, where real stories rise above the noise.

Our unique 3-part format blends founder interviews, co-host reflections, and actionable takeaways you can use right now. We go beyond the highlight reel to explore the human, unvarnished side of building a business, from emotional well-being strategies to exploring the paradoxes of entrepreneurship.

If you’re an early-stage founder, welcome home. You’ve found your people.

Apply to feature: foundedandgrounded.com

Mindset Entrepreneur Entrepreneurship Startup Investing Business Management Leadership
Update frequency
every 13 days
Average duration
52 minutes
Episodes
90
Years Active
2019 - 2025
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Forth: A business fit for the future

Forth: A business fit for the future

In an age where we have a constant stream of personal data on our wrists, and home testing has become second nature, one UK company is nicely poised to ride the crest of a wellbeing wave.

Forth is a d…

00:35:56  |   Mon 30 May 2022
CloudFM: The Power of Vulnerability

CloudFM: The Power of Vulnerability

“If you do what you don't love, that's stress. If you do what you love, that's passion.”

Author, Podcaster, Motivational Speaker...and for good reason.

Jeff Dewing has a story to tell.

He's seen it al…

00:49:04  |   Mon 16 May 2022
S'wheat: Drink to the Planet

S'wheat: Drink to the Planet

They started out in 2018 with no business qualifications, marketing experience, or entrepreneurial background - simply a shared passion and a big idea. 4 years on, they're the pioneering start-up tak…

00:45:58  |   Sun 01 May 2022
Balderton Capital: In search of the

Balderton Capital: In search of the "Unusually Driven"

What are Venture Capitalists? How do they operate? And what can founders learn from them in the pursuit of backing for their big idea?

In this episode, we enter the real dragons' den and put a human f…

00:40:11  |   Mon 18 Apr 2022
Lost & Grounded: Culture in a Can

Lost & Grounded: Culture in a Can

"You can't buy culture".

In this episode, Founded & Grounded visit the Lost & Grounded brewery and their co-founder Alex Troncoso, as we return to the world of craft beer.

With new breweries and their…

00:43:37  |   Mon 04 Apr 2022
Freedom Services: A Valid Claim to Disrupt Insurance

Freedom Services: A Valid Claim to Disrupt Insurance

The world of insurance is a grey area for many people in more ways than one, so allow Sam White to inject some colour to the proceedings...

Setting up in business following a chain of life-changing ev…

00:48:54  |   Mon 21 Mar 2022
Matter: Microplastics - Macro Visions

Matter: Microplastics - Macro Visions

Besides climate change, the issue of microplastics is one of the biggest environmental challenges facing society.

Passionate to put his engineering talent to use, but unable to find a business that ma…

00:37:37  |   Mon 07 Mar 2022
Wisdom - Riding the Social Audio Revolution

Wisdom - Riding the Social Audio Revolution

"Information is abundant... wisdom less so."

It's no secret that access to knowledge and mentorship is fundamental to success in many aspects of life, not least business. But, on a Diverse Founders Pr…

00:40:35  |   Mon 21 Feb 2022
The Trademark Helpline: Brands in safe hands

The Trademark Helpline: Brands in safe hands

Meet Steve Neil... 'Brand Protector' and director of The Trademark Helpline.

Steve's mission is to ensure that business owners look after their intellectual property and the brands they've started fro…

00:36:49  |   Mon 07 Feb 2022
The Washing Machine Project: Empowering Entrepreneurship

The Washing Machine Project: Empowering Entrepreneurship

There are lots of reasons why people become entrepreneurs. Nav Sawhney had three, instilled within him from a young age, and these inspired him to develop a product that would enhance everyday life f…

00:40:34  |   Mon 24 Jan 2022
The Woolf's Kitchen: Spice up your (Business) Life

The Woolf's Kitchen: Spice up your (Business) Life

After becoming a Mum, Dominique Woolf wanted to take life in a whole new direction and literally bring some spice to the proceedings. So, using her sales background and Thai heritage, and winning ove…

00:41:13  |   Mon 10 Jan 2022
Oowee: Fast Food, Fast Growth

Oowee: Fast Food, Fast Growth

Verity owned a sandwich business. Charlie ran nightclub nights. Both were passionate about fast food. Neither had run a takeaway before. 6 weeks later they signed the lease for their first premises, …

00:40:47  |   Mon 13 Dec 2021
Juno: You will feel the Benefit

Juno: You will feel the Benefit

One piece of advice? "Just do it."

Meet Ally. He's got a lot of time for meaningful workplace benefits - less so for Advisors.

Ally's the founder of Juno - a business at the vanguard of the wellbeing …

00:43:56  |   Mon 29 Nov 2021
Uptime: Why time's up for mindless scrolling

Uptime: Why time's up for mindless scrolling

If 'too much information, too little time'  is the great problem of our age, this business has a 5-minute solution.

Patrick Walker is a veteran of the 'big tech' scene having held senior positions wit…

00:44:02  |   Mon 15 Nov 2021
Frahm: It's only a F**king Business

Frahm: It's only a F**king Business

How does it feel to be suicidal?

One man who knows is Nick Hussey, founder of Frahm - the business behind high-quality, long-lasting jackets for the real world. Nick stared into the abyss after the co…

00:43:16  |   Mon 01 Nov 2021
Virtually There: How Good Things Come to Businesses That Wait

Virtually There: How Good Things Come to Businesses That Wait

"If you have a great product, your business should succeed."

We meet Edgar Thoemmes, co-founder of Virtually There and Canton Tea, about how two very different businesses steadily grew and found their…

00:37:43  |   Mon 18 Oct 2021
Ksoni: Hair Today, Here Tomorrow

Ksoni: Hair Today, Here Tomorrow

To kick off Series 3, we meet Banasa Williams - co-founder of Ksoni, who produce plastic-free bathroom wellness products such as shampoo and bodywash.

With the global environment high on the agenda th…

00:39:07  |   Mon 27 Sep 2021
Founded & Grounded: Season 3 Preview Show

Founded & Grounded: Season 3 Preview Show

In anticipation of Season 3 starting later this September, we welcome back listeners to the podcast which shares the stories and wisdom of early-stage entrepreneurs.

There are more great guests on the…

00:09:54  |   Mon 13 Sep 2021
Ask the Audience: How Inkwell see life from a customer's perspective

Ask the Audience: How Inkwell see life from a customer's perspective

For our season 2 finale, we speak with Chris Goodfellow; CEO of content marketing agency, Inkwell.

When he left an old employer, Chris did something unconventional - he bought one of their brands and …

00:39:30  |   Mon 12 Jul 2021
Mum's the word - The startup balancing careers with parenthood

Mum's the word - The startup balancing careers with parenthood

"Women can have children - and know there's a safe secure way of returning to work."

Meet Jess: Mum and co-founder of That Works for Me.

When a chance moment - and a gap in the freelance recruitment ma…

00:42:04  |   Tue 29 Jun 2021
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