For Immediate Release

Astroturfing, smear campaigns, social media manipulation, unauthorized release of private information, defamation, character assassination, whisper campaigns, media planting, and gaslighting.

These a…

Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more incli…

There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don’t use …

It doesn’t seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets a…

Bluesky — the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk’s X — had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to i…

When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that result from serendipitous encounters between employees. They also point to …

Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcas…

CEOs and other senior executives are increasingly expected to nurture a presence on social media—especially LinkedIn, which has seen a 35-percent increase in C-suite professionals in the U.S. over th…

In this short midweek episode, Neville and Shel dive into PRWeek’s “The Evolution of Influence” report, exploring the dynamic shifts in how public relations professionals exert influence in today’s f…

Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z’s rising power as influencers, the role of influencers in the…

Debunkbot was designed to talk people out of their beliefs in conspiracy theories — and it works. To discuss this remarkable chatbot, we turned to PDF2Audio, which creates an audio podcast discussion…

Edelman, the global PR agency, has vetted the current crop of AI tools, winnowing out those not enterprise-ready, categorizing them, and identifying those that excel at various tasks. Given the dozen…

When OpenAI released Chat GPT 3.5 in November 2022, conversations about virtually any other technology were sucked into the vacuum of space. Venture capitalists and other investors shifted priorities…

“Share of model” refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM’s responses to user prompts relative to competing brands or related terms. I…

As we reported nearly a year ago, communication’s influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome tur…

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper’s general news coverage. Wall Street Journal op-eds attract 571 percent more …