For Immediate Release

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from t…

Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the ki…

User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with low-quality, often useless material. No website is more…

Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they’ve analyzed. That business m…

It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many people, and declining usage led Google to …

“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe

In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Pa…

It has been more than 60 years since Marshall McLuhan told us that the medium is the message. The decades that have passed since then have done nothing to diminish the truth of McLuhan’s prescient st…

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times m…

There’s a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers — virtual YouTubers — employ AI-generated avatars instead of showing their fa…

Copyright challenges and intellectual property issues are consistently recognized as a serious, top-tier concern when it comes to Artificial Intelligence (AI). It may not be the top concern — that’s …

While a company’s reputation doesn’t appear as a line item on a profit and loss statement or a balance sheet, it is nevertheless a critical intangible asset that significantly influences financial pe…

Pick a superlative, and it probably applies to Mary Meeker, the venture capitalist and former Wall Street securities analyst best known for her annual Internet Trends Reports. These reports, released…

Seemingly unrelated trends paint a clear picture for PR practitioners accustomed to achieving their goals through press release distribution and media pitching. The trends: People trust each other le…

Debate continues about when to disclose that you have used AI to create an output. Do you disclose any use at all? Do you confine disclosure to uses of AI that could lead people to feel deceived? Whe…

Google’s first Chief Decision Scientist, Cassie Kozyrkov, wrote recently that “The biggest challenge of the generative AI age is leaders defining value for their organization.” Among leadership consi…