Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
- Update frequency
- every 7 days
- Average duration
- 71 minutes
- Episodes
- 283
- Years Active
- 2019 - 2024
That’s A Wrap - Ken Ballin & Allen Lewis
It’s been 5 years and 3 months, 283 episodes, and countless guests. All good things must come to an end though. I am honoring the show by taking it back to my very first guests Ken Ball…
Choose Your Words Carefully - Kerry Lenz - Rice’s More Than Floors
How important are the words you choose to use on your website, marketing and even in your daily conversations? How does it affect the way you are viewed, your products, or even your bus…
Rebranding Your Company - Shane Levinson - Vision Flooring
How did you originally decide to name your company? Have you ever thought of changing your name? What kind of damage will it cause? Will people still recognize you? Will you lose client…
AI Is The Play - Jason Potts - Ballin Knows Best
Where do you find the time to write a blog, book client appointments, setup marketing campaigns, and get installs done? It’s a lot of hats to wear and we didn’t even get in to all of th…
Managing Installation Crews - Marcos Guerequeta - Local Flooring Group
A single crew is easy to manage especially if you are on it. Two crews is manageable. More than that and you start having a lot of moving pieces between availability, type of work possi…
National Price Differences - Ron Nash - Laticrete
Why does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a…
Tapping in to a New Market Segment - Chris Resti - Crest Tile and Mosaic
Have you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that nee…
Building Your Lead Workflow Part 2 - Tony Pieroni - Flooring Dealer Sales Accelerator
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that …
Building Your Lead Workflow Part 1 - Tony Pieroni - Flooring Dealer Sales Accelerator
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that …
Performance Pay - Matt Garcia - Craftsman Hardwood Flooring
Nobody wants to work. People want too much money. Nobody will do it as well I can. What other excuses do you have for not having employees and trusting them to complete a project? It do…
Opening A Showroom - Billy Fritzel - Fritzel Flooring
Is it really worth it to have a showroom? Will it truly help your installation business? Won’t it just create more work and get in the way of running installs? It could not be worth it,…
My Education Never Ends - John Cox - Cox Tile
Just because you can set a tile, hand sew a seam, or properly sand and finish a floor to perfection, does not mean you are good at business. Often times we think because we are great cr…
Workman’s Comp Savings - Brad Lenz - Rice’s More Than Floors
How much does your workman’s comp cost you? What are you classifying your employees as? What are you subs classified as? Did you know that core tasks dictate classification and differen…
Opening a Second Location - Chris Rogers - Wally’s Carpet and Tile
When are you big enough to get a second location? What are the challenges behind it? How do you manage two teams? There are a lot of things to make happen so that you can be successful.…
Basic Tools for Efficiency - Brittany Murphy - Marketing Mutt
How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them a…
Creating Your Client Experience - Reggie Burke - Bayview Flooring
Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experi…
Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 2
What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? Mo…
Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 1
What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? Mo…
From Installer to Retailer - Donald Perkins - Carpetland of New England
How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a…
Choosing the Right Software - Tom Strachan - Service Buddy
How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to conside…