Fi$H Factor With Mike Ungaro
Fi$H Factor offers an exclusive, behind-the-scenes look at the legendary San Pedro Fish Market and the multi-generational family behind its success. Hosted by Mike Ungaro—whose leadership helped grow the Fish Market into the second most-visited attraction on the West Coast—this YouTube series dives into the real stories of what it takes to run a thriving seafood empire.
Through candid reflections on the highs, struggles, and unique challenges of operating a family business since 1956, Fi$H Factor reveals what it takes to sustain double-digit growth, serve over 2 million customers a year, and adapt across generations. Viewers hear firsthand what it means to manage legacy, leadership, and loyalty—all while building a TV series, Kings of Fi$H. More than a business series, Fi$H Factor is a story of resilience, family, ambition, and grit. Each episode invites audiences to connect with the real-world experiences behind one of America’s most iconic seafood destinations.
- Update frequency
- every 6 days
- Average duration
- 15 minutes
- Episodes
- 21
- Years Active
- 2025
Presenting: Fi$H Factor with Mike Ungaro
Fi$H Factor speaks to business owners, entrepreneurs, and fans of San Pedro Fish Market who want a deeper connection to the real work behind running a multi-generational business. These viewers aren’…