Fi$H Factor With Mike Ungaro

Fi$H Factor offers an exclusive, behind-the-scenes look at the legendary San Pedro Fish Market and the multi-generational family behind its success. Hosted by Mike Ungaro—whose leadership helped grow the Fish Market into the second most-visited attraction on the West Coast—this YouTube series dives into the real stories of what it takes to run a thriving seafood empire.

Through candid reflections on the highs, struggles, and unique challenges of operating a family business since 1956, Fi$H Factor reveals what it takes to sustain double-digit growth, serve over 2 million customers a year, and adapt across generations. Viewers hear firsthand what it means to manage legacy, leadership, and loyalty—all while building a TV series, Kings of Fi$H. More than a business series, Fi$H Factor is a story of resilience, family, ambition, and grit. Each episode invites audiences to connect with the real-world experiences behind one of America’s most iconic seafood destinations.

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Update frequency: every 6 days
Average duration: 15 minutes
Episodes: 21
Years Active: 2025

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How We Got Mumford & Sons To Perform At Our Restaurant

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime series “Kings o…

00:07:53 | Tue 16 Sep 2025

The System That Saved Our Company

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, sits down with longtime friend and business coach Nathen Fox …

00:37:33 | Tue 09 Sep 2025

How We Set 4 Guinness World Records

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, recounts the wild story of how c…

00:06:29 | Tue 02 Sep 2025

Waterfront Leaders of San Pedro - Interview With Jonathan Williams

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, sits down with Jonathan Williams…

00:28:35 | Tue 26 Aug 2025

How We Cooked 30,000 Pounds Of Lobster In One Weekend

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fish TV series, shares the wild story of how his…

00:09:58 | Tue 19 Aug 2025

$1 Billion Seafood Vision

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fish TV series, lays out a strategic 10-year pla…

00:06:04 | Tue 12 Aug 2025

The Smartest Marketing Move I Ever Made - Interview With Wing Lam

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Wing Lam, co-founder of Wahoo’s Fish Taco, joins Mike Ungaro to share the unlikely story of how three Chinese-American br…

00:45:10 | Tue 05 Aug 2025

Can You Scale a Family Business?

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro opens up about the real work behind turning a legacy seafood business into a scalable, professional organizat…

00:05:09 | Tue 29 Jul 2025

Are You Using Google The Right Way for Your Restaurant? Interview With Lisa Landsman

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Lisa Landsman, Head of Industry Engagement and SMB Success at Google, to talk…

00:12:39 | Tue 22 Jul 2025

This Is Why Partnerships Matter

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro, CEO of San Pedro Fish Market, breaks down why smart sponsorships aren’t about blank checks.…

00:05:14 | Tue 15 Jul 2025

The Future Of Restaurant Technology - Interview With Kelly Esten

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Kelly Esten, Chief Marketing Officer at Toast, the tech company powering over…

00:21:56 | Tue 08 Jul 2025

The Untold Stories Of The San Pedro Fish Market

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and former fish market employee Bob Nizich—now an accompli…

00:31:18 | Tue 01 Jul 2025

The Power of Great Marketing – Interview with Diane Hund, CMO of US Foods

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.

In this episode, Mike Ungaro sits down with Diane Hund, Chief Marketing Officer at US Foods, to talk partnerships, in…

00:16:39 | Tue 24 Jun 2025

Running A Restaurant Out Of A Parking Lot?

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.

In this episode, Henry Ungaro joins his brother Mike to tell the wild, behind-the-scenes story of how San Pedro Fish …

00:19:08 | Tue 17 Jun 2025

Did a Shrimp Tray Really Save the Business?

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the high-stakes origin story behind San Pedro Fish Market’s most legendary dish:…

00:07:35 | Tue 10 Jun 2025

The Future of San Pedro Fish Market - Interview With Albert Dweck

Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and business partner Albert Dweck—CEO of Duke Properties.

When t…

00:29:52 | Tue 03 Jun 2025

The TV Mind Behind Kings of Fi$H - Interview With Tim Wasmundt

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