Épistémê Entrepreneur

The Psychology Behind Trump's Brand: What Every Entrepreneur Must Learn

Love him or hate him → there's ONE thing you can't deny about Trump's personal brand:

It worked.

From real estate mogul to global …

🚨 MARKETERS, PRODUCT DESIGNERS, ENTREPRENEURS — if you’re still treating women like just another segment, you’re missing out on trillions 💸

Here’s the truth no one dares to say out loud:

💅 Pink.

💬 A few…

🚨 Aesthetic Medicine Practitioners: STOP Selling Botox 🚨

Start selling something far more powerful (and profitable). 💥

Luxury clinics have the tech, the staff, the marble floors.

You? You’ve got somethi…

✨ What if your next fully booked calendar doesn’t come from ads, discounts, or before/after pics... but from something much deeper? 🤯

The aesthetic medicine space is changing fast. Clients don’t just …

🕵️‍♂️ What if your next customer meeting didn’t feel like an interview… but like a casual chat that reveals everything you need to close the deal?

You ask polite questions.

They give vague answers.

You …

You don’t need a better funnel. You need a stronger tribe.

In a world hyper-saturated with notifications, ads, and AI-generated everything, what people crave isn’t more information—it’s human connecti…

🧃 Red Bull doesn’t sell drinks.

🚀 It sells stories.

💥 And those stories built a $7.5B empire.

Let me ask you something:

Is your brand telling stories… or just selling stuff?

Because in 2025, community-dri…

🚫 No ad budget? No problem.

📣 No influencers? Even better.

💥 No team? You might already have one – they just don’t have titles yet.

What if your startup's unfair advantage isn’t in your tech stack, but …

🧠 What if admitting your mistakes was the purest form of intelligence?

Elon Musk publicly apologising after insulting Donald Trump...

An admission of weakness?

Or a genius move to regain narrative contr…

💥 What if wrinkles became optional?

💊 What if getting old was just… a bug in the code?

📈 And what if your next startup could ride the wave of a trillion-dollar revolution?

👴🏼 Getting older used to mean …

💥 Another startup just died.

Not because the product was bad.

Not because the market wasn’t ready.

Not even because they ran out of money.

It died because no one cared.

👇 And here’s the brutal truth:

Your …

🚫 Stop Wasting Money on Ads No One Remembers

Your marketing budget is inflating faster than your ROI.

You're tweaking funnels, hiring copywriters, testing headlines...

...but deep down, you know it’s no…

"LinkedIn? Never." 😠

If you work in communications or marketing, you've probably heard this phrase before.

A sceptical executive. A reluctant client. A N+1 who puts the brakes on.

And every time, it's t…

Marketing to Women

Discover the Neuroscience Behind Female Buying Behavior! – You Won’t Believe What You’ve Been Missing! 🧠💡💰💸

Ready to connect with your female audience?

Did you know that women contro…

Confession time: I spent 20 years watching brilliant scientists struggle with the same problem:

"I lead a research team of talented scientists, mountains of research and papers, and expertise that to…

As an entrepreneurial scientist or engineer, you are trained in the hard sciences, rationality, critical thinking and technical problem solving. And you don't understand the notion of corporate cultu…

Deep tech isn't a sprint, it's a marathon, where each step requires you to influence (convince, persuade and/or motivate) a new interlocutor: investors, employees, partners, even your own family!

Infl…

AI is forever transforming entire sectors such as construction, hospitality, finance, telecommunications, retail, agriculture, air transport, logistics, pharmaceuticals and automotive.

The focus is on…

🚀 Want to build a startup that transcends "business" and becomes a movement? 🤔 This article argues that every startup, at its core, is an attempt to create a religious cult! 🤯

It explores fascinating…

🚀 L’Aventure Entrepreneuriale de Sandie Giacobi : Une Histoire à Découvrir Absolument

Et si je vous disais que derrière chaque grande réussite entrepreneuriale se cache une histoire inspirante, faite …