Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching a successful marketing agency and Fractional CMO firm, Diane Moura speaks with founders and industry experts who share lessons and tips on making your own venture a success.
Connect with Diane on LinkedIn @dianemoura
I shared some tips on improving your LinkedIn personal page, but as a business owner, you also need a LinkedIn business page, so let’s talk about that today. I’ll preface this by saying that the enti…
At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as …
There are several fun idioms we use to express the passing of time. When it’s passing quickly, we say that time flies. When we get something done just before the deadline, we say that it was at the …
A little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google. But with this crazy COVID rollercoaster ride we’re on wh…
I was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. So why did I hang onto a notebook that, to this day, gives me flashbacks? Beca…
In this episode I interview Dr. Rafael Padro, co-founder of Mind & Soul Therapy and Acupuncture, a holistic mental wellness and pain therapy center in Miami. We discuss the challenges of starting a …
There are three circles to keep in mind when growing your business. Reaching out to your inner circle of those who know what your profession is about is not enough, you must expand to the outer circl…
Recently my ZenChange Marketing team hosted a webinar outlining detailed strategies on what has changed in marketing since the pandemic and how to grow your small business in 2021. In this episode I…
Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. I have had dogs in my l…
Not everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. Aerosmith is an excellent example of a group of entrepreneurs with …
These past few days reminded me of that famous quote from Charles Dickens, “It was the best of times, it was the worst of times.” Psychologists tell us that what dictates the amount of fear we feel i…
I’m not sure how many of you are checking out LinkedIn Learning videos, but if you sort through them, you’ll find some pearls that are worth sharing. Last week I came across a course by Bob McGannon…
Connect with Diane at https://zenchange.com/ or on LinkedIn
If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marke…
Connect with Diane at https://zenchange.com/ or on LinkedIn
If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marke…
Connect with Diane at https://zenchange.com/ or on LinkedIn
If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marke…
Last episode I talked about using psychology to make a good first impression. Now let's dive into how to differentiate your strategy according to your buyer personas so that each person in your audi…
Some interesting applications of the world of neuromarketing that you can apply to help you sell more stuff. Today we’ll start with how to make a good first impression online.
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In this episode I interview David Rogove, Steve Gelley and Derrick Doss, co-founders of Wemlo, the processing platform that is taking the mortgage industry by storm. In addition to building an impre…
Moncy grew up in Key Biscayne, FL and after college and passing the bar has brought his skills as an attorney back to serve his local community to defend their rights against insurance companies in p…
Are your employees fully engaged? Did you know that the cost of disengaged workers to the American economy is $350-$500 billion annually? And it's not just a corporate problem. Here are some thing…