Entrepreneur with Diane Moura

Three years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism:  Survival of the Fittest in the Age of Business Disruption”.  A student of the digital impact across industries, Tom…

The emergence of COVID-19 required many in-person teams to go remote. Going virtual means implementing new technologies and virtual processes, which comes with a large adjustment that can take time t…

Shawn Cole, MD has worked in multiple clinical settings, has become a leader in the virtual healthcare revolution, and even spent some time behind the scenes in New York when the pandemic first broke…

My grandmother and an aunt I was quite close to were born in the early 1900s.  When they were growing up, it was only ok for women to work until they got married, after which time they quit to take c…

There are a lot of lakes around where I grew up in Ontario.  I had friends with family cottages on lakes, and one summer I worked as a camp counselor on a lake.  One thing I loved to do back in those…

You probably know who your best clients are, and you certainly know the ones you’re not as fond of.  So how do you clone your best clients and grow your business around people more like them?

Connect …

Just for fun, or perhaps to torture myself with the freedom of our past, I decided to listen to my old podcast episode from the first week of January, 2020.  In retrospect, it felt like the age of in…

For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term c…

so I thought today I’d talk about a feelgood topic, and that is the subject of human connections.  As a marketer, I’m keenly aware of how much more we’re able to get through our day without making an…

While we may be getting into more of a rhythm, for many of us it’s becoming a lot.  While the introverts among us are having the time of their lives getting to focus on their computers without  anyon…

Today is part 3 of our 3-part series on using psychology to improve your marketing.  In part one, I talked about how to use psychology to get attention and  make a good first impression.  One compone…

I’m old enough to remember working before Microsoft Windows, before the Internet became popular, and before social media. When I was a teenager and wanted to talk to my friends, I had to pick up the …

I was scrolling through some TED talks the other day and came across a few interesting videos that covered various aspects of the science behind how we make decisions.  Since we all rely upon prospec…

Our city is slowly starting to re-open, but life as we know it will be far from normal.  Reopening is somewhat disturbing since our infection curve is still high and according to the Yale School of M…

You may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may…

Fast forward to the year 2040. My grandchildren are sitting at my feet, begging me to tell them a story of the "olden days." I remember doing the same with my grandparents as they obliged me with sto…

OK, I'll admit it. I took the online test, and I'm a Gryffindor. At Hogwarts, Gryffindors value courage, bravery, competitiveness, and nerve, which, when you think about it, are pretty much what it t…

When our face-to-face networking events became Zoom calls, several networking organizations coached members to reach out across geographic boundaries to join meetings they wouldn’t normally attend, a…

his week one of my favorite authors, Simon Sinek posted a quote on LinkedIn that really caught my attention.  “True strength is the courage to ask for help.”  It’s an interesting statement that got m…

This weekend, while enjoying our two-hour time slot at our condo pool, I listened to a podcast hosted by Stephen J. Dubner. In case you don’t remember Stephen, he’s the co-author of one of my favorit…